Wise hired by Remix; Winstar promoted Lowden; iCrossing appointed two directors
Remix Media hired Bill Wise as president. The ad network is a division of auction-based ad exchange and optimization platform Right Media, which is part-owned by Yahoo.
Winstar Interactive Media promoted Richard Lowden to senior vice president of sales. Lowden was previously vice president of sales, Western region, and replaces Rachel Jarvis, who left the company to join Chicago-based ad agency FuorDigital.com.
ICrossing appointed managing directors in San Francisco and Europe. The digital marketing agency appointed Brian Powley as managing director, San Francisco and Larry K.H. Jenkins as managing director, Europe.
Maven Networks selected WebTrends.The two companies partnered to merge the Maven Internet TV Platform with direct access to analytics powered by WebTrends On Demand.
IncrediMail hired two execs. Nimrod May joins as vice president of online communities, and Hagay Elyakim becomes president of IncrediMail’s BizChord subsidiary. They will both be based in the company’s headquarters in Tel Aviv, Israel.
Unica Corporation named Kevin Thimble VP and corporate controller. The enterprise marketing management company hired Thimble away from SeaChange International, a manufacturer of digital video servers for the television and broadcast industries.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT