Advertising Placements by Industry and Top Sponsored Links, April 2008

May 29, 2008   |  Comments

The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online

Comparative data for March were not available because of a data collection issue involving sponsored link impressions on MySpace.com.

Advertising Breakdown by Industry, April 2008
Industry Total Impressions, April 2008
(M)
Automotive 10,019.3
Business-to-business 5,530.5
Consumer goods 10,185.5
Entertainment 8,407.4
Financial services 52,773.1
Hardware and electronics 5,024.5
Health 9,240.0
Public services 9,628.7
Retail goods and services 34,942.8
Software 6,712.7
Telecommunications 26,841.8
Travel 7,508.3
Web media 74,621.6
Source: Nielsen Online, 2008

Advertising Breakdown by Ad Unit Type, April 2008 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 5,197.4 1,672.7 786.3 1,385.9 977.0
Business-to-business 1,017.0 195.5 2,167.1 1,804.6 346.3
Consumer goods 4,155.9 1,000.0 1,853.8 2,144.5 1,031.2
Entertainment 4,662.8 489.5 1,184.5 1,418.5 652.1
Financial services 11,160.3 294.1 2,110.5 11,762.8 27,445.3
Hardware and electronics 2,105.1 113.7 268.6 457.1 2,080.0
Health 4,797.9 185.9 2,618.6 1,254.2 383.6
Public services 2,666.1 37.0 2,385.7 2,740.5 1,799.5
Retail goods and services 6,773.9 629.7 9,689.9 6,661.7 11,187.5
Software 1,225.8 64.8 3,308.8 1,654.4 458.8
Telecommunications 8,826.4 514.9 2,733.2 3,794.8 10,972.4
Travel 2,723.5 121.8 2,444.3 1,789.6 429.3
Web media 7,152.1 43.9 19,942.2 7,977.4 39,506.0
Source: Nielsen Online, 2008

Top 25 Companies by Sponsored Link Impressions, April 2008
Company Sponsored Link Impressions, April 2008 (M)
Spark Networks Inc. 3,499.5
True 1,790.31
Wu-Yi Source 1,540.3
Lookout Software LLC 1,506.6
Caution Media Inc. 1,372.5
Boost Worldwide Inc. 1,216.7
Flycell Inc. 1,188.4
iPlayMusic Inc. 1,149.8
Yahoo 1,124.1
eBay 1,046.1
Time Warner Inc. 809.0
InterActiveCorp 755.07
Cellfish Media LLC 685.5
Southwest Airlines Co. 619.5
Pickamortgage 614.7
Internet Made Simple 601.1
LifeScript Nutrition Research Laboratories 561.2
Cloudmark Inc. 504.9
SpiralFrog 504.2
Experian Group Ltd. 496.7
Amazon.com 467.0
Zencon Technologies LLC 466.3
PCOnPoint.com 436.2
NexTag Inc. 431.5
Hollywood Film Institute 405.7
Source: Nielsen Online, 2008

Top 25 Companies by Top Three Search Terms, April 2008
Company Search Term 1 Search Term 2 Search Term 3
Spark Networks Inc. happy+feet+shoes online+dating christian+mingle
True match.com my+space.com free+dateing+services
Wu-Yi Source weight+watchers oprah weight+watchers.com
Lookout Software LLC outlook+web+access outlook+online for-windows.xp+calendar
Caution Media Inc. southwestern+college avtech+760 +rop+cna+schools+alhambra+ca+
Boost Worldwide Inc. ringtones cell+phones+pre-paid boostmobile.com
Flycell Inc. t+mobile t-mobile at&t
iPlayMusic Inc. guitar+beginner guitar+harpeszios guitar+lessons+in+north+
miami,+florida
Yahoo natru-vent the+sockman+socks flamenco+guitar+strings
eBay ebay ebay.com energizer+bunny
Time Warner Inc. mapquest map+quest aol
InterActiveCorp priceline radiators hotels.com
Cellfish Media LLC horoscopos horoscopes lovepoems
Southwest Airlines Co. airlines airline+tickets flights
Pickamortgage refinance+for+modular+homes refinancing+home +streamline+refinance+
leads+for+loan+officers
Internet Made Simple oprah.com weight+watchers hgtv.com
LifeScript Nutrition Research Laboratories quizzes signs+of+pregnancy horoscopes
Cloudmark Inc. blocking+spam spam+blocker+ phishing
SpiralFrog free+music+downloads free+music music
Experian Group Ltd. endurance+saddle+pads free+credit+report kill-a-watt
Amazon.com amazon.com paha+que+ the+sockman+socks
Zencon Technologies LLC blackplanet chicagoland+singles+
meet+women+30-45
match.com
PCOnPoint.com ddhelp free+download+.com/
windows+98/speed+up
free+debugging+download
NexTag Inc. 1987+lowrider+chevy+monte+
carlo+for+sale+in+california
1987+lowrider+chevy+monte+
carlo+for+sale
ghost+projector
Hollywood Film Institute No data No data No data
Source: Nielsen Online, 2008

View: Advertising Placements by Industry and Top Sponsored Links, January 2008

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...