HomePoint.com Sponsors College Bowl Game

  |  August 19, 1999   |  Comments

Home furnishings retailer HomePoint.com plans a $1.5 million,multi-year title sponsorship of the Music City Bowl, one of the newest of thenation's post-season college bowl games.

Home furnishings retailer HomePoint.com plans a $1.5 million, multi-year title sponsorship of the Music City Bowl, one of the newest of the nation's post-season college bowl games.

Re-christened as "The HomePoint.com Music City Bowl," the event moves to the brand new 68,000-seat Adelphia Coliseum in Nashville, TN. ESPN will carry the Music City Bowl live on Dec 29. The game matches up a host team from the Southeastern Conference with a team from the Big East Conference.

"As an ardent fan of the game and former player for the University of Tennessee, I have first-hand knowledge of how powerful an opportunity this is for positive national exposure," said Mike West, president and CEO of HomePoint.com.

As part of the sponsorship package, the HomePoint.com name will be incorporated into the official Music City Bowl logo and will appear in all advertising and merchandising efforts associated with the bowl, including ESPN TV spots.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...