Home furnishings retailer HomePoint.com plans a $1.5 million,multi-year title sponsorship of the Music City Bowl, one of the newest of thenation's post-season college bowl games.
Home furnishings retailer HomePoint.com plans a $1.5 million, multi-year title sponsorship of the Music City Bowl, one of the newest of the nation's post-season college bowl games.
Re-christened as "The HomePoint.com Music City Bowl," the event moves to the brand new 68,000-seat Adelphia Coliseum in Nashville, TN. ESPN will carry the Music City Bowl live on Dec 29. The game matches up a host team from the Southeastern Conference with a team from the Big East Conference.
"As an ardent fan of the game and former player for the University of Tennessee, I have first-hand knowledge of how powerful an opportunity this is for positive national exposure," said Mike West, president and CEO of HomePoint.com.
As part of the sponsorship package, the HomePoint.com name will be incorporated into the official Music City Bowl logo and will appear in all advertising and merchandising efforts associated with the bowl, including ESPN TV spots.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT