Home furnishings retailer HomePoint.com plans a $1.5 million, multi-year title sponsorship of the Music City Bowl, one of the newest of the nation's post-season college bowl games.
Re-christened as "The HomePoint.com Music City Bowl," the event moves to the brand new 68,000-seat Adelphia Coliseum in Nashville, TN. ESPN will carry the Music City Bowl live on Dec 29. The game matches up a host team from the Southeastern Conference with a team from the Big East Conference.
"As an ardent fan of the game and former player for the University of Tennessee, I have first-hand knowledge of how powerful an opportunity this is for positive national exposure," said Mike West, president and CEO of HomePoint.com.
As part of the sponsorship package, the HomePoint.com name will be incorporated into the official Music City Bowl logo and will appear in all advertising and merchandising efforts associated with the bowl, including ESPN TV spots.
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