Palo Alto, CA-based ad management services company AdKnowledge said it is the first Webadvertising company to offer Millward Brown Interactive's VoyagerProfile reports to customers.
The reports enable advertisers to determine exactly who was exposed to their ads and therefore to better calculate the reach and impact of their online ad campaigns.
The AdKnowledge System, combined with Voyager Profile, gives "the most complete and accurate snapshot" of who saw a campaign and what they did after clicking through to a site, the company said. Financial arrangements between the companies were not disclosed.
Voyager Profile provides detailed demographic, attitudinal, product and Web-centric measures of more than 60 key variables (including age, income, location of Web access, product consumption, and media usage) for campaigns managed by AdKnowledge.
The information is captured from Web users who are recruited for Millward Brown Interactive's nationally representative online panel.
"Voyager Profile provides concise, actionable reports that allow advertisers to compare actual results with reach, frequency and demographic goals," said Rex Briggs, executive vice president of Millward Brown Interactive. "Armed with this information, advertisers can now make well-informed adjustments during a campaign if necessary."
The AdKnowledge System includes five components that span planning, campaign management, ad placement and tracking, reporting, and post-click tracking and analysis. Voyager pricing for customers is $1,500 per report initially.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 24, 2015
12:00pm ET/9:00am PT