AdKnowledge Offers Millward Brown Interactive's Voyager Profile

  |  June 8, 1999   |  Comments

Palo Alto, CA-based ad management services company AdKnowledge said it is the first Webadvertising company to offer Millward Brown Interactive's VoyagerProfile reports to customers.

Palo Alto, CA-based ad management services company AdKnowledge said it is the first Web advertising company to offer Millward Brown Interactive's Voyager Profile reports to customers.

The reports enable advertisers to determine exactly who was exposed to their ads and therefore to better calculate the reach and impact of their online ad campaigns.

The AdKnowledge System, combined with Voyager Profile, gives "the most complete and accurate snapshot" of who saw a campaign and what they did after clicking through to a site, the company said. Financial arrangements between the companies were not disclosed.

Voyager Profile provides detailed demographic, attitudinal, product and Web-centric measures of more than 60 key variables (including age, income, location of Web access, product consumption, and media usage) for campaigns managed by AdKnowledge.

The information is captured from Web users who are recruited for Millward Brown Interactive's nationally representative online panel.

"Voyager Profile provides concise, actionable reports that allow advertisers to compare actual results with reach, frequency and demographic goals," said Rex Briggs, executive vice president of Millward Brown Interactive. "Armed with this information, advertisers can now make well-informed adjustments during a campaign if necessary."

The AdKnowledge System includes five components that span planning, campaign management, ad placement and tracking, reporting, and post-click tracking and analysis. Voyager pricing for customers is $1,500 per report initially.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...