Greenfield Launches Online Brainstorming Service for Market Research

  |  September 11, 1998   |  Comments

Greenfield Online Inc. launched MindStorm, an online brainstorming service designed to allow marketers, advertisers and product developers to conduct real-time idea generation sessions with target audiences via the Internet.

Greenfield Online Inc. launched MindStorm, an online brainstorming service designed to allow marketers, advertisers and product developers to conduct real-time idea generation sessions with target audiences via the Internet.

MindStorm can be used to create new product slogans, concepts and strategies, the company said, adding that it can spark ideas for advertising headlines, taglines, catch phrases, new product applications or line extensions.

Greenfield Online's panel of 500,000 households can be mined, or marketers can use their own online customers for sessions.

"This is a great way to explore new ideas in detail without the costs and time involved with traditional idea generation techniques," said Rudy Nadilo, president and CEO of Greenfield Online. "MindStorm offers companies an ideal environment in which they can observe and interact with real customers. Because our panel is willing and pre-qualified, researchers can be confident they will receive detailed and useful responses from customers eager to share their opinions."

MindStorm uses a threaded response procedure--similar to an Internet-based newsgroup--which is made to let respondents to react to and build upon each other's ideas, just like traditional-style brainstorming, but without the costs of actually gathering people in one location. Researchers can interact with the group at any point in the process and are able to use graphics, audio or video to stimulate customer responses. Pricing for the service was not disclosed.

Greenfield Online is a full-service marketing research firm that uses the Internet to provide clients with quick results..

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...