Glam Nabs Yahoo Display Exec

  |  October 12, 2009   |  Comments

Josh Jacobs was Yahoo's top display ad exec and head of strategy for the Yahoo Publisher Network.

Josh Jacobs, Yahoo's top display advertising executive, has defected to Glam Media to help the niche network make further inroads with premium advertisers.

yahoo-glam.jpg
Jacobs was VP and general manager of marketing technology at Yahoo, as well as head of strategy and marketing for the Yahoo Publisher Network. At Glam, where he started on Monday, he is SVP of brand advertising products and marketing, a new position that puts Jacobs at the top of the company's display operation. He will also be responsible for global marketing and communications at Glam.

Jacobs chose to leave Yahoo, the Web's number one display ad publisher, according to Comscore, for Glam, which is number nine on the list, for the opportunity to build something "exciting," he said.

"It's a chance to put together a network that is much more deeply integrated than just purely supply sourcing, with really creative, rich applications for advertisers," he said, "We're going to focus on delivering new and compelling and very unique solutions for brand marketers."

Glam has built its reputation on helping lifestyle and beauty advertisers reach young, affluent women, a highly sought-after category in which the network claims dominance. The venture-backed company announced that it had achieved profitability earlier this year, and says it now has 113 million monthly users spread out over 1,400 publishers.

"In addition to leading our brand advertising product initiatives, Josh will leverage his publishing and digital media experience as a key member of our company's executive leadership team", Samir Arora, chairman and CEO of Glam, said in a written statement. "No one has the triple play of deep experience in Internet, display and digital media that Josh does."

Jacobs will report to Jack Rotolo, president of Glam Media North America.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...