Josh Jacobs, Yahoo's top display advertising executive, has defected to Glam Media to help the niche network make further inroads with premium advertisers.
Jacobs was VP and general manager of marketing technology at Yahoo, as well as head of strategy and marketing for the Yahoo Publisher Network. At Glam, where he started on Monday, he is SVP of brand advertising products and marketing, a new position that puts Jacobs at the top of the company's display operation. He will also be responsible for global marketing and communications at Glam.
Jacobs chose to leave Yahoo, the Web's number one display ad publisher, according to Comscore, for Glam, which is number nine on the list, for the opportunity to build something "exciting," he said.
"It's a chance to put together a network that is much more deeply integrated than just purely supply sourcing, with really creative, rich applications for advertisers," he said, "We're going to focus on delivering new and compelling and very unique solutions for brand marketers."
Glam has built its reputation on helping lifestyle and beauty advertisers reach young, affluent women, a highly sought-after category in which the network claims dominance. The venture-backed company announced that it had achieved profitability earlier this year, and says it now has 113 million monthly users spread out over 1,400 publishers.
"In addition to leading our brand advertising product initiatives, Josh will leverage his publishing and digital media experience as a key member of our company's executive leadership team", Samir Arora, chairman and CEO of Glam, said in a written statement. "No one has the triple play of deep experience in Internet, display and digital media that Josh does."
Jacobs will report to Jack Rotolo, president of Glam Media North America.
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Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
December 12, 2013
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