Spacedog promotes Callif to managing director; Vogue taps Organic for shopping site redesign; IMN names Nappi to its board.
Spacedog, an L.A.-based digital marketing and branded entertainment agency, promoted Dustin Callif to managing director. He was previously director of marketing and business development.
Vogue tapped Organic to redesign its ShopVogue.com e-commerce destination. The rebuild uses "AJAX and HTML technologies to enhance the flow of the experience."
Digital marketing firm IMN named Stefania Nappi to its board of directors. Nappi is CEO of PreferredTime and the previous head of InSite Marketing Technology.
WeatherBug hired Jill Glassman as director of sales marketing. She was previously associate media director with Universal McCann, working on the Johnson & Johnson account.
Tom Jenen has joined contextual ad player 121Media as VP of marketing. He was most recently with Falk eSolutions, which he recently departed when DoubleClick acquired the company.
Integrated creative agency McKinney promoted Andrew Delbridge, a partner, to chief strategy officer. He was previously executive director of account planning, which role will now be jointly filled by David Griffith and Jeremy Holden.
Mobile media player Zingy tapped talent agency ICM as its TV sales agent. The company's production unit, Zingy Originals, produces multi-platform video and music content.
Integrated marketing consultancy Arketi Group hired Nancy Jackson as a new consultant and Jung Choi as a creative designer. Jackson was an account manager at Atlanta ad and PR agency Freebairn & Co. Choi was a graphic designer at Super Vision International.
Women's wear label Baby Phat tapped eFashion and iPost to support its online sales with their respective e-commerce and email marketing products. eFashion's other fashion clients include JLo by Jennifer Lopez and XOXO.
Interactive marketing firm MEA Digital redesigned Chopra.com, the online home of Deepak Chopra and the Chopra Center. The site showcases Chopra's line of Ayurvedic Products, books and self-help programs.
WhenU hired Matthew Hunt as CTO and Fredrick Rolff as VP of finance. Hunt was CTO of Omnipod. Rolff was director of financial strategy for Internet consultancy Rare Medium.
Direct marketing firm SendTec won two Web contracts. Pfizer and Health Benefits Direct Corporation will rely on the company for online customer acquisitions.
Accipiter's European signed health and lifestyle network realbuzz.com. The site will use Accipiter's AdManager hosted ad management platform.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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