Katz Online Network brings together streaming ad inventory from Clear Channel, Cox, Cumulus and Emmis, along with numerous syndication partners.
Clear Channel Radio and media rep firm Katz Media Group have formed a streaming radio ad network they claim is three times larger than any other.
Called Katz Online Network, it includes Clear Channel stations; stations owned by radio groups Cox, Cumulus and Emmis Communications; syndicated content from Air America; and Internet radio content from Club 977, Accuradio and other online broadcasters.
Brian Benedik, president of Katz 360, Katz Media Group's digital arm, said there are three ways advertisers can use the network.
"Big national advertisers can buy run of schedule and get a presence in all major cities, they can buy regionally, or they can buy spot coverage in certain cities," he said. "We can customize the network depending on their need."
The network replaces Katz Net Radio Sales, a five-year-old division. Ads will be sold by Katz 360 and two Clear Channel divisions: Clear Channel Online Music Radio and the Premiere Radio Network.
The network will sell audio and video pre-roll inventory that plays at the beginning of an online stream. Audio and video ads can also play during regular breaks in programming. Synchronized banners will also be sold; these can accommodate coupons listeners can print and take to stores, Benedik said.
Clear Channel, the largest terrestrial radio broadcaster with over 800 stations, has adapted to changes in listening habits. Each of its stations is streamed online and the company offers a range of on-demand content.
"We've sold it across categories from retail to local auto dealers to restaurants and big name advertisers like Fox who take over station sites to promote American Idol," said Clear Channel EVP Evan Harrison.
Brands that have bought streaming media placements from Katz in the past include Home Depot, Esurance, Webex, Visa and the United States Tennis Association.
Ando Media will support the network with ad serving and audience measurement services.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET