Microsoft Signs WSJ Digital for Contextual and Search Ads

  |  January 29, 2008   |  Comments

Agreement bolsters Microsoft's growing strength in the finance and money vertical, after deals with EDGAR Online and CNBC.com.

In another big win for Microsoft's ad network ambitions, the company will provide all contextual and paid search advertising on sites published by the The Wall Street Journal Digital Network.

The network addition supports Microsoft's ongoing courtship of advertisers and publishers in the money and finance vertical. Earlier this month it signed a similar deal with EDGAR Online, which dropped Google AdSense. Under that agreement, EDGAR also agreed to provide SEC filing documents and other content to MSN Money. Along the same lines, Microsoft is providing ads for CNBC.com, MSN Money and other money-oriented sites in Microsoft's advertising syndication network.

"We are very focused on the financial services sector," said Jon Tinter, Microsoft's general manager for strategy and business development. "We think it continues to speak to the momentum Microsoft has in the marketplace in signing up premium Web publishers for our ad platform."

Other media companies that have recently signed big advertising agreements with Microsoft include Viacom, Facebook and Digg.

The WSJ Digital agreement will be implemented on February 1, replacing an existing contextual and search ads relationship the network has in place with Pulse 360, the companies said. Covered sites include The Wall Street Journal Online, Barrons.com, MarketWatch.com and AllThingsD.com, which taken together will bring an additional 20 million unique visitors per month to Microsoft's ad network.

"We can package together inventory across that entire network," said Tinter. "It's a more compelling solution. One of the key pieces of feedback we get when we talk to financial services advertisers is... they are looking for more inventory, a broader number of places to advertise on."

Tinter noted Microsoft is also aggressively pursuing the entertainment and social media verticals, as evidenced by the Viacom, Digg and Facebook relationships, but he added "financial services is a place where Microsoft traditionally has had a very strong relationship with advertisers."

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...