Microsoft Signs WSJ Digital for Contextual and Search Ads

  |  January 29, 2008   |  Comments

Agreement bolsters Microsoft's growing strength in the finance and money vertical, after deals with EDGAR Online and CNBC.com.

In another big win for Microsoft's ad network ambitions, the company will provide all contextual and paid search advertising on sites published by the The Wall Street Journal Digital Network.

The network addition supports Microsoft's ongoing courtship of advertisers and publishers in the money and finance vertical. Earlier this month it signed a similar deal with EDGAR Online, which dropped Google AdSense. Under that agreement, EDGAR also agreed to provide SEC filing documents and other content to MSN Money. Along the same lines, Microsoft is providing ads for CNBC.com, MSN Money and other money-oriented sites in Microsoft's advertising syndication network.

"We are very focused on the financial services sector," said Jon Tinter, Microsoft's general manager for strategy and business development. "We think it continues to speak to the momentum Microsoft has in the marketplace in signing up premium Web publishers for our ad platform."

Other media companies that have recently signed big advertising agreements with Microsoft include Viacom, Facebook and Digg.

The WSJ Digital agreement will be implemented on February 1, replacing an existing contextual and search ads relationship the network has in place with Pulse 360, the companies said. Covered sites include The Wall Street Journal Online, Barrons.com, MarketWatch.com and AllThingsD.com, which taken together will bring an additional 20 million unique visitors per month to Microsoft's ad network.

"We can package together inventory across that entire network," said Tinter. "It's a more compelling solution. One of the key pieces of feedback we get when we talk to financial services advertisers is... they are looking for more inventory, a broader number of places to advertise on."

Tinter noted Microsoft is also aggressively pursuing the entertainment and social media verticals, as evidenced by the Viacom, Digg and Facebook relationships, but he added "financial services is a place where Microsoft traditionally has had a very strong relationship with advertisers."

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...