Organic to Handle Bank of America Interactive

  |  September 1, 2005   |  Comments

An interdisciplinary team from Omnicom wins the firm's business away from incumbent Interpublic.

Omnicom's Organic will take on interactive duties for Bank of America, after the financial services player awarded its advertising account to the holding company. Eight Omnicom agencies will divvy up the work, which is reportedly valued at around $600 million.

The Interpublic Group had defended as incumbent.

Omnicom EVP Susan Smith Ellis credited Organic for thinking holistically as the holding company prepared and delivered its integrated pitch.

"Organic did a tremendous job, they added real value in adding smart strategy overall, not just online," Ellis told ClickZ News. She added that Organic provided more than an "I'm good at my silo" approach to the pitch.

The agencies that participated in the pitch included Live Technology, Organic, BBDO Worldwide, Javelin, OMD Worldwide, Cultura, Radiate Group, and TPN.

Ellis said Omnicom expects to begin work on major campaigns in October, though it is possible a project may come to one of the agencies more quickly. She said BofA still has projects pending with incumbent Interpublic.


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.