An interdisciplinary team from Omnicom wins the firm's business away from incumbent Interpublic.
Omnicom's Organic will take on interactive duties for Bank of America, after the financial services player awarded its advertising account to the holding company. Eight Omnicom agencies will divvy up the work, which is reportedly valued at around $600 million.
The Interpublic Group had defended as incumbent.
Omnicom EVP Susan Smith Ellis credited Organic for thinking holistically as the holding company prepared and delivered its integrated pitch.
"Organic did a tremendous job, they added real value in adding smart strategy overall, not just online," Ellis told ClickZ News. She added that Organic provided more than an "I'm good at my silo" approach to the pitch.
The agencies that participated in the pitch included Live Technology, Organic, BBDO Worldwide, Javelin, OMD Worldwide, Cultura, Radiate Group, and TPN.
Ellis said Omnicom expects to begin work on major campaigns in October, though it is possible a project may come to one of the agencies more quickly. She said BofA still has projects pending with incumbent Interpublic.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT