Efficient Frontier Is Latest Agency to Reduce Headcount

  |  November 3, 2008   |  Comments

Bay Area search firm adds to grim tally of digital agencies slashing positions.

Bay Area search agency Efficient Frontier has laid off numerous employees, including in its account services and sales departments.

According to people familiar with the company, the layoffs do not appear related to the loss of a particular client. Rather, they say Efficient Frontier may have overstaffed following a hiring spree that started last year.

ClickZ was not able to confirm the exact number of layoffs, and Efficient Frontier declined to comment for this story. However the agency cut at least six employees in its Sunnyvale, CA headquarters, according to one source.

In a statement, the privately-held agency noted it employs over 200 people globally and manages above $750 million in spending, and it claimed its business has grown faster than the search marketing category as a whole.

"We expect it to continue to do so," the statement said.

Efficient Frontier joins a growing pack of interactive agencies and technology firms that are shedding employees as the economic picture deteriorates. Last week Razorfish eliminated 50 jobs in its New York office, and Dallas-based IMC2 and New York-based Inform Technologies have also let people go.

See ClickZ's complete tally of digital marketing jobs eliminated as a result of the souring economy in the ClickZ Layoff Tracker.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...