Efficient Frontier Is Latest Agency to Reduce Headcount

  |  November 3, 2008   |  Comments

Bay Area search firm adds to grim tally of digital agencies slashing positions.

Bay Area search agency Efficient Frontier has laid off numerous employees, including in its account services and sales departments.

According to people familiar with the company, the layoffs do not appear related to the loss of a particular client. Rather, they say Efficient Frontier may have overstaffed following a hiring spree that started last year.

ClickZ was not able to confirm the exact number of layoffs, and Efficient Frontier declined to comment for this story. However the agency cut at least six employees in its Sunnyvale, CA headquarters, according to one source.

In a statement, the privately-held agency noted it employs over 200 people globally and manages above $750 million in spending, and it claimed its business has grown faster than the search marketing category as a whole.

"We expect it to continue to do so," the statement said.

Efficient Frontier joins a growing pack of interactive agencies and technology firms that are shedding employees as the economic picture deteriorates. Last week Razorfish eliminated 50 jobs in its New York office, and Dallas-based IMC2 and New York-based Inform Technologies have also let people go.

See ClickZ's complete tally of digital marketing jobs eliminated as a result of the souring economy in the ClickZ Layoff Tracker.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...