Efficient Frontier Is Latest Agency to Reduce Headcount

  |  November 3, 2008   |  Comments

Bay Area search firm adds to grim tally of digital agencies slashing positions.

Bay Area search agency Efficient Frontier has laid off numerous employees, including in its account services and sales departments.

According to people familiar with the company, the layoffs do not appear related to the loss of a particular client. Rather, they say Efficient Frontier may have overstaffed following a hiring spree that started last year.

ClickZ was not able to confirm the exact number of layoffs, and Efficient Frontier declined to comment for this story. However the agency cut at least six employees in its Sunnyvale, CA headquarters, according to one source.

In a statement, the privately-held agency noted it employs over 200 people globally and manages above $750 million in spending, and it claimed its business has grown faster than the search marketing category as a whole.

"We expect it to continue to do so," the statement said.

Efficient Frontier joins a growing pack of interactive agencies and technology firms that are shedding employees as the economic picture deteriorates. Last week Razorfish eliminated 50 jobs in its New York office, and Dallas-based IMC2 and New York-based Inform Technologies have also let people go.

See ClickZ's complete tally of digital marketing jobs eliminated as a result of the souring economy in the ClickZ Layoff Tracker.


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...