Interactive agency K2 Design Inc. launched MeetPuertoRico.com for the PuertoRico Convention Bureau (PRCB).
The site was designed by K2's new travel group to promote Puerto Rico as an ideal setting for conventions, conferences and group events, and to generate qualified leads for PRCB. Billings were not disclosed.
Site visitors can gather enough practical information to create requests for proposals (RFPs) according to specific meeting requirements. The PRCB, in turn, expects to retrieve enough personalized data from the RFP's to enhance the speed and quality of follow-up communications, and to curtail the need for cold sales calls to generate new business.
MeetPuertoRico.com blends tropical music with island imagery to give the user an instant feel for Puerto Rico. MeetPuertoRico.com contains 80 site-pages with 440 member database pages, four levels deep.
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Wednesday, July 23, 2014