Interactive advertising expenditures nearly overtook radio.
Online advertising spend in the UK increased 46.4 percent in 2004, reaching $1.12 billion, according to figures compiled by the World Advertising Research Center (WARC).
This growth nearly pushed online ahead of radio advertising, which ranks as the country's fifth largest advertising medium. Ad spend on radio in the UK increased 3.4 percent in 2004, totaling $1.14 billion.
Total ad spend figures in the UK increased 5.4 percent to $34.7 billion in 2004. That growth represents the largest year-over-year increase in the UK in four years. The leading medium was print with 47.8 percent of the across-the-board total, followed by television (25.8 percent); direct mail (13.4 percent); outdoor (5.4 percent); radio (3.3 percent); online (3.2 percent); and cinema (1.0 percent).
The online ad spend figures were based on a WARC estimate of full-year IAB UK figures and data from the center's survey of online recruitment ad expenditures.
UK advertising statistics for 2004 will be published in full in the Advertising Association's Advertising Statistics Yearbook 2005 in June.
Overall, online advertising in Europe increased 30 percent in 2004, totaling $2.8 billion, according to figures released by JupiterResearch in a recent report.
Looking forward, JupiterResearch predicts that online advertising in Europe will increase an additional 28 percent in 2005, reaching $3.7 billion.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014