Cash-Infused Visible Technologies to Boost Global Presence

  |  January 14, 2010   |  Comments

Part of $22 million in new funding will be used to establish international operations.

Visible Technologies, a company that provides tools to monitor and influence social media exposure and engagement, will use part of $22 million in new funding to establish international operations, said a spokesman.

The Bellevue, WA company's third round of funding was led by Investor Growth Capital (IGC), part of Investor AB, an investment holding company with activities in North America, Europe and Asia. Visible Technologies' existing investors, including Centurion Holdings, Ignition Partners, In-Q-Tel and WPP, participated in the new funding.

Visible Technologies received from investors $3.5 million in 2005 and $12 million in 2007, said spokesman Blake Cahill. He said the new money will be largely spent on setting up shop in Europe as a way to better provide global management of its customers' social media actions and brand reputation. "When we were looking for partners, from a new investor perspective, we were focused on an investor that had global experience and operated in multiple counties and places," Cahill said.

Visible Technologies has been getting requests for international offices from its existing client base and even from prospects, according to Cahill. "We work with very large, global brands," he said. "If they're executing a program well in the U.S. market, they want to replicate that program abroad." He said the company plans to open an office in the U.K. for starters.

Although he would not reveal revenue figures, Cahill said Visible Technologies has been expanding despite the slow economy. The business grew 60 percent from the third quarter of 2008 to the same period in 2009, he said. "It's healthy growth and we continue to see increased demand from brands as they further integrate social into the lifeblood of their business models," Cahill said. Asserting that social networks are the online places "where people are talking," Cahill said companies dare not ignore them and need to know what is being said about them on sites such as Facebook, Twitter and MySpace.

Cahill said Visible Technologies' ability to secure substantial new funding is evidence that social networking-related companies are in a good place. He noted Visible Technologies' competitors are also seeing new investment, citing the $18 million in Series C funding secured earlier this month by Lithium Technologies and the $8.65 million in Series B funding secured this week by Reputation Defender.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...