Cash-Infused Visible Technologies to Boost Global Presence

  |  January 14, 2010   |  Comments

Part of $22 million in new funding will be used to establish international operations.

Visible Technologies, a company that provides tools to monitor and influence social media exposure and engagement, will use part of $22 million in new funding to establish international operations, said a spokesman.

The Bellevue, WA company's third round of funding was led by Investor Growth Capital (IGC), part of Investor AB, an investment holding company with activities in North America, Europe and Asia. Visible Technologies' existing investors, including Centurion Holdings, Ignition Partners, In-Q-Tel and WPP, participated in the new funding.

Visible Technologies received from investors $3.5 million in 2005 and $12 million in 2007, said spokesman Blake Cahill. He said the new money will be largely spent on setting up shop in Europe as a way to better provide global management of its customers' social media actions and brand reputation. "When we were looking for partners, from a new investor perspective, we were focused on an investor that had global experience and operated in multiple counties and places," Cahill said.

Visible Technologies has been getting requests for international offices from its existing client base and even from prospects, according to Cahill. "We work with very large, global brands," he said. "If they're executing a program well in the U.S. market, they want to replicate that program abroad." He said the company plans to open an office in the U.K. for starters.

Although he would not reveal revenue figures, Cahill said Visible Technologies has been expanding despite the slow economy. The business grew 60 percent from the third quarter of 2008 to the same period in 2009, he said. "It's healthy growth and we continue to see increased demand from brands as they further integrate social into the lifeblood of their business models," Cahill said. Asserting that social networks are the online places "where people are talking," Cahill said companies dare not ignore them and need to know what is being said about them on sites such as Facebook, Twitter and MySpace.

Cahill said Visible Technologies' ability to secure substantial new funding is evidence that social networking-related companies are in a good place. He noted Visible Technologies' competitors are also seeing new investment, citing the $18 million in Series C funding secured earlier this month by Lithium Technologies and the $8.65 million in Series B funding secured this week by Reputation Defender.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...