SMARTpages.com, YellowPages.com Serve Simplified Local Search Ads

  |  April 29, 2005   |  Comments

Online listing sites aim to bring a flat fee ad option to local small businesses.

SBC SMARTpages.com and YellowPages.com this week created flat-rate pricing packages for local search advertising, in an effort to bring more of their local listings customers online.

SBC and YellowPages.com are following the lead of partner BellSouth, which already has such a pricing structure in place for its RealPages.com offering. (SBC and BellSouth are joint owners of YellowPages.com.) As in the case of the BellSouth service, Marchex subsidiary TrafficLeader will run the program, which is intended to unburden small business owners of the micromanagement of online advertising.

TrafficLeader's role is to buy keywords on each search engine on behalf of advertisers, guaranteeing them a certain number of clicks a month. TrafficLeader also enables the Yellow Pages companies to aggregate reporting data and pass them along to the merchant.

"We offer four or five different [pricing] packages," said Mary Jane Thornburg, senior manager of Internet marketing at SBC SMARTpages.com. "If you are an advertiser and want to buy 60 clicks per month over a 12 month term, you will receive that traffic through this program. "

SBC SMART Pages, BellSouth RealPages.com and YellowPages.com currently maintain separate Web sites and will offer the TrafficLeader solution under their own brand. The three sites are expected to merge under the YellowPages.com URL later this year.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...