Online listing sites aim to bring a flat fee ad option to local small businesses.
SBC SMARTpages.com and YellowPages.com this week created flat-rate pricing packages for local search advertising, in an effort to bring more of their local listings customers online.
SBC and YellowPages.com are following the lead of partner BellSouth, which already has such a pricing structure in place for its RealPages.com offering. (SBC and BellSouth are joint owners of YellowPages.com.) As in the case of the BellSouth service, Marchex subsidiary TrafficLeader will run the program, which is intended to unburden small business owners of the micromanagement of online advertising.
TrafficLeader's role is to buy keywords on each search engine on behalf of advertisers, guaranteeing them a certain number of clicks a month. TrafficLeader also enables the Yellow Pages companies to aggregate reporting data and pass them along to the merchant.
"We offer four or five different [pricing] packages," said Mary Jane Thornburg, senior manager of Internet marketing at SBC SMARTpages.com. "If you are an advertiser and want to buy 60 clicks per month over a 12 month term, you will receive that traffic through this program. "
SBC SMART Pages, BellSouth RealPages.com and YellowPages.com currently maintain separate Web sites and will offer the TrafficLeader solution under their own brand. The three sites are expected to merge under the YellowPages.com URL later this year.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT