Home  › Email › Email Marketing

U.S. Named as Biggest Spammer, Spammee

  |  November 25, 2003   |  Comments

An annual United Nations report identified the country as the biggest victim of spam and digital attacks, while also leading the globe in sending unwanted e-mail.

The United States may not have to look past its own backyard to enforce the Anti-Spam bill the president is expected to sign by 2004. The United Nations Conference on Trade and Development (UNCTAD) 2003 e-commerce and development report identifies the U.S. as the top perpetrator, responsible for more than half of the spam received in the world.

Spam Origins, March 2003
United States 58.4%
China 5.6%
United Kingdom 5.2%
Brazil 4.9%
Canada 4.1%
Others 21.8%
Source: UNCTAD

The majority of spam victims are in the U.S. as well, the report finds, and David Schatsky, senior vice president of research, Jupiter Research (a unit of this site's corporate parent) says simply, "That's where the money is." Schatsky explains that the U.S. is the largest marketplace in the world, making it an attractive target.

"According to Jupiter forecast models, by the end of 2003 some 67.6 million households across all of Western Europe will be online, 42 percent of the total. In the U.S., meanwhile, 71.5 million will be online, 66 percent of all U.S. households. The difference is even more dramatic when you look at online spending. European online retail spending will total 19.4 billion euros this year, while it will reach $51.7B in the U.S.," Schatsky continued

Besides annoying Internet users, the UNCTAD cites a MessageLabs estimate that unwanted email cost enterprises worldwide roughly $20.5 billion.

Costs Imposed by Spam on
Enterprises
IT resources
(wasted bandwidth, traffic slowdowns,
disruption of service)
44%
Lost user productivity 39%
Maintaining helpdesks 17%
Source: Ferris Research

At an average 226 of unwanted messages per inbox, Russell Research's survey of more than 1,200 U.S. adults showed overwhelming support for a national "Do Not Spam" registry, but only 19 percent thought it would be extremely or very effective. The majority (46 percent) thought the registry would be somewhat effective.

Already accounting for more than half of global email, Corvigo expects unwanted messages to further increase by 64 percent going into the close of 2003.

"It's the holiday season and spammers are trying to make a buck anyway they can," said Jeff Ready, CEO of Corvigo. "Unfortunately, consumers can expect this volume to continue to increase throughout December and taper off only slightly in January."

Clearswift found that the seasonal increase is related to the financial burden of holiday parties and gift-giving, when spammers are tempting email users with cheap loans to see them through to the New Year.

Furthermore, Clearswift warns email users that spam can be dangerous: "Spam is evolving from purely unsolicited mail to sell products and services to a tool used by virus and malicious code writers as a new way to spread chaos," says Pete Simpson, Clearswift's ThreatLab manager. "With ever more ingenious rouses being used, and SoBig G expected any day, organizations need to be prepared."

The UNCTAD study took a close look at the year's malicious incidents and found that the U.S. suffered the most digital attacks in 2002, while also topping the list of originators that year. In 2002, The U.S. suffered nearly 4.5 times more attacks than the next closest victim, Brazil. mi2g named Brazil as the leader of worldwide hacker attacks during 2003.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...