Home  › Stats › Audience/Traffic

20% of U.S. Adults Use Twitter, Says Pew

  |  October 23, 2009   |  Comments

New research from Pew Internet and American Life Project finds 45 percent of adult U.S. Web users use social networks, and 19 percent use Twitter or similar services.

Forty-seven percent of adult U.S. Internet users use online social networks, and 19 percent now use Twitter or other status update services, according to research by the Pew Internet and American Life Project.

The research also found that users with a wireless Internet connection, via devices such as mobile phones and laptops, were three times more likely to make use of Twitter, or similar services, than those without. Additionally, the likelihood of an individual using such sites is directly related to the number of Internet-connected devices an individual owns. For example, ten percent of users with one connected device are currently using Twitter, compared with 39 percent of users with four or more Internet-enabled devices.

Pew asked users firstly if they use "social networking sites like MySpace, Facebook or LinkedIn.com," and secondly if they use "Twitter or another service" to share updates about themselves or others. According to Pew Associate Director Susannah Fox, the intention of the survey "is to capture activities, not brands," hence the inclusion of "other services" alongside Twitter in the phrasing of the questions.

The survey also highlighted the fact that use of Twitter and similar services is more popular among younger users, with 37 percent of 18-24 year olds and 31 percent of 25-34 year olds claiming to use it. This compares with 19 percent of 35-44 year olds, and 10 percent of 45-64 year olds.

The survey was conducted during August and September with 2,253 respondents.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...