New research from Pew Internet and American Life Project finds 45 percent of adult U.S. Web users use social networks, and 19 percent use Twitter or similar services.
Forty-seven percent of adult U.S. Internet users use online social networks, and 19 percent now use Twitter or other status update services, according to research by the Pew Internet and American Life Project.
The research also found that users with a wireless Internet connection, via devices such as mobile phones and laptops, were three times more likely to make use of Twitter, or similar services, than those without. Additionally, the likelihood of an individual using such sites is directly related to the number of Internet-connected devices an individual owns. For example, ten percent of users with one connected device are currently using Twitter, compared with 39 percent of users with four or more Internet-enabled devices.
Pew asked users firstly if they use "social networking sites like MySpace, Facebook or LinkedIn.com," and secondly if they use "Twitter or another service" to share updates about themselves or others. According to Pew Associate Director Susannah Fox, the intention of the survey "is to capture activities, not brands," hence the inclusion of "other services" alongside Twitter in the phrasing of the questions.
The survey also highlighted the fact that use of Twitter and similar services is more popular among younger users, with 37 percent of 18-24 year olds and 31 percent of 25-34 year olds claiming to use it. This compares with 19 percent of 35-44 year olds, and 10 percent of 45-64 year olds.
The survey was conducted during August and September with 2,253 respondents.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT