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Advertising Placements by Industry and Top Sponsored Links, November 2006

December 14, 2006   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, October and November 2006
IndustryTotal Impressions November 2006
(M)		Total Impressions October 2006
(M)		Change From Previous Month (%)
Automotive7,923.88,475.4-6.51
Business-to-business6,799.26,368.66.76
Consumer goods13,573.37,922.071.34
Entertainment10,810.311,823.0-8.57
Financial services69,455.180,385.2-13.60
Hardware and electronics6,435.47,318.4-12.07
Health5,668.35,713.1-0.78
Public services23,312.724,264.8-3.92
Retail goods and services52,959.052,758.20.38
Software4,337.73,360.429.08
Telecommunications25,690.025,907.3-0.84
Travel9,432.47,552.324.89
Web sedia64,120.058,264.210.05
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Ad Unit Types, November 2006
IndustryFlash, Generic (M)Rich Media (M)Sponsored Link (M)Standard Image (M)Standard Image/Text Link (M)
Automotive3,735.3512.5305.72,521.2849.1
Business to business972.8203.32,215.42,387.11,020.4
Consumer goods4,015.7711.81,926.55,420.11,499.2
Entertainment5,973.4526.9472.02,372.91,465.0
Financial services11,639.5414.64,130.413,135.340,135.3
Hardware and electronics2,803.5426.7408.51,348.41,448.2
Health2,344.2414.21,112.91,543.1253.9
Public services5,853.194.51,354.13,430.212,580.7
Retail goods and services9,374.22,083.912,127.711,073.318,300.0
Software2,028.4222.0823.8748.7514.8
Telecommunications10,414.0285.5642.07,865.36,483.2
Travel3,843.5283.72,320.72,192.6791.9
Web media9,808.0196.913,044.612,041.429,029.1
Source: Nielsen//NetRatings, 2006


Top 25 Companies by Sponsored Link Impressions, November 2006
CompanySponsored Link Impressions, November 2006 (M)Sponsored Link Impressions, October 2006 (M)Change From Previous Month (%)
eBay3,068.02,953.23.89
NexTag.com706.4685.6
3.04
GUS Plc.696.3996.6
-30.13
Pickamortgage656.8866.6
-24.21
Amazon.com543.6552.5
-1.60
Cendant Corp.521.7218.4
138.89
Target Corp.372.6352.7
5.66
BizRate.com371.8348.7
6.64
Time Warner Inc.346.5411.1
-15.71
Shopzilla International332.0348.9
-4.84
Wal-Mart318.482.5
285.75
Yahoo Inc.312.5295.7
5.68
Capital One Financial Corp.296.1271.0
9.25
World Vision276.4575.1
-51.93
InterActiveCorp254.3322.9
-21.25
Vonage Holdings Corp.250.2159.8
56.59
Overstock.com210.9182.6
15.47
Eastman Communications Inc.199.2213.3
-6.58
Scottrade Inc.182.4168.5
8.25
cheapflights.com175.827.9
530.93
GAIN Capital169.1111.0
52.39
The News Corporation Ltd.161.077.0
109.42
Smarter.com159.7172.8
-7.60
Orbitz157.1307.6
-48.94
Business Financial Publishing153.4193.5
-20.73
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Top Three Search Terms, November 2006
CompanySearch Term 1Search Term 2Search Term 3
eBayebayyahoo.comgames
NexTag.comipodtracfoneipods
GUS Plc.free+credit+reportcredit+reportkaraoke+revolution
+party+bundle+for
+playstation+2
Pickamortgagerefinance+a+house
+with+bad+credit		1%+mortgagemortgage+payment
Amazon.comamazon.comtoys+r+usplaystation+3
Cendant Corp.american+airlinescar+rentalrental+cars
Target Corp.target.compokemonrecipes
BizRate.comwiinintendo+wiitransfer+dvd
+to+vhs
Time Warner Inc.mapquestgamesmaps
Shopzilla Internationalhalloween+costumespumpkin+facesprom+dresses
Wal-Martblack+fridayplaystation+3wii
Yahoo Inc.transfer+dvd
+to+vhs		upsmonster.com
Capital One Financial Corp.credit+cardswww.capitalone.comcapitalone.com
World Visionaids+in+africacambodiaethio+news
InterActiveCorpexpediatravelmatch.com
Vonage Holdings Corp.verizoncomcastverizon+dsl
Overstock.comebayamazon.comebay.com
Eastman Communications Inc.otcbbstock+analyst
+ratings		otc+insight
Scottrade Inc.ebayquotesscottrade
cheapflights.comsouthwest+airlinesexpediatravelocity.com
GAIN Capitale-currency+tradingexchange+ratecurrency+exchange
The News Corporation Ltd.prison+breaknflfamily+guy
Smarter.comsenior+camping
+discounts		occult+jewelrysheffield+dish+
cover+rectangular
Orbitzamerican + airlinesorbitzcheap+tickets
Business Financial Publishingstock+splitsmarketwatchlouis+navellier
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, October 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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