Like Google and Yahoo, Microsoft expresses hope that the worst of the economic crisis is behind it.
Like Google and Yahoo before them, Microsoft believes the worst of the economic crisis is behind it.
In reporting strong earnings today, Microsoft said its Online Services division showed some positive signs during the quarter. Those signs include a growth in page views and a slowing in the decline of advertising rates, according to Bill Koefoed, Microsoft's GM of investor relations.
The company hailed developments in search, citing market share growth in each month. Third party reports also show that Bing is gaining ground, and two agencies, SearchIgnite and Efficient Frontier, reported sequential increases in their clients' search spending overall, and in spending on Bing in particular.
Microsoft still expects the proposed dealwith Yahoo, announced in July, will close early in 2010, according to CFO Chris Liddell. Once it does, Microsoft is planning for $100 million to $200 million in integration costs for the year, with no revenue contributions at least through Microsoft's fiscal year, which ends in July. In the future, revenue from the deal could be in the "hundreds of millions" range, though Liddell declined to give specific guidance.
The online services division brought in $490 million in revenue, down 5.8 percent from $520 million in last year's first quarter and down 9.3 percent from the previous quarter's $540 million. Liddell online ad revenue specifically declined by 3 percent, while U.S. search revenue was up "mid-single digits" quarter-to-quarter.
Microsoft's overall revenue and net income were down year-over-year, but not as much as analysts had expected.
According to Liddell, the quarter that ended on September 30 could represent "the bottom of the economic reset." That sentiment has been put forth by both Google and Yahoo in the past week, as they also announced earnings that were more positive than anticipated.
Revenue was mainly driven by demand for Microsoft's Windows 7, which launched this week, and its Xbox gaming console, Liddell said. The company also cut costs considerably during the quarter, lowering its operating expenses by 6.9 percent across the board.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.