Home  › Stats › Audience/Traffic

Top U.S. Parent Companies and Stickiest Brands on the Web, February 2009

March 13, 2009   |  Comments

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, February 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 133,983 2:00:55
Microsoft 125,692 2:28:15
Yahoo 114,130 3:27:19
AOL 83,083 3:45:59
News Corp. Online 77,569 1:21:13
Facebook 65,704 2:59:54
InterActiveCorp 65,693 0:16:17
eBay 63,066 1:51:13
Amazon 59,389 0:24:33
Wikimedia Foundation 57,910 0:17:10
New York Times Company 52,655 0:20:11
Apple Computer 52,037 1:13:35
CBS Corporation 50,571 0:15:42
Walt Disney Internet Group 49,534 0:34:10
Turner Network (division) 46,420 0:39:16
AT&T Inc. 42,207 0:29:06
Landmark Communications 41,053 0:24:59
Glam Media 36,784 0:13:22
General Electric 33,285 0:14:45
Scripps Networks Interactive 32,271 0:10:54
Viacom Digital 30,785 0:36:52
CraigsList 29,864 1:32:37
Time Warner (division*) 29,630 0:22:46
Verizon Communications 28,656 0:39:49
RealNetworks, Inc. 28,520 0:38:22
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network's audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, February 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
FullTiltPoker.com* 1,372 12:44:25
EA - Electronic Arts Online 15,357 6:56:18
PokerStars.com* 1,694 6:26:04
Fanfiction.net* 1,036 4:32:13
Juno Online Services 3,023 4:31:39
Gaia Online* 1,544 4:06:10
AOL Media Network 83,083 3:45:59
Yahoo 113,564 3:27:12
Facebook 65,704 2:59:54
OneManga* 1,054 2:41:02
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

ClickZ AcademyKnow your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!

COMMENTSCommenting policy

comments powered by Disqus

RELATED READING

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

More newsletter options

MOST READ

  1. Top 5 Most Socially Devoted Brands on Twitter [Survey]
  2. BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
  3. 4 Marketing Buzzwords That Shouldn't Scare You
  4. Data Shows 'Big Data Marketing' Is a Growing Field
  5. Social Media a Meh for E-Commerce Traffic

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy