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Top U.S. Parent Companies and Stickiest Brands on the Web, February 2009

March 13, 2009   |  Comments

A look at the brands that get visitors and keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, February 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 133,983 2:00:55
Microsoft 125,692 2:28:15
Yahoo 114,130 3:27:19
AOL 83,083 3:45:59
News Corp. Online 77,569 1:21:13
Facebook 65,704 2:59:54
InterActiveCorp 65,693 0:16:17
eBay 63,066 1:51:13
Amazon 59,389 0:24:33
Wikimedia Foundation 57,910 0:17:10
New York Times Company 52,655 0:20:11
Apple Computer 52,037 1:13:35
CBS Corporation 50,571 0:15:42
Walt Disney Internet Group 49,534 0:34:10
Turner Network (division) 46,420 0:39:16
AT&T Inc. 42,207 0:29:06
Landmark Communications 41,053 0:24:59
Glam Media 36,784 0:13:22
General Electric 33,285 0:14:45
Scripps Networks Interactive 32,271 0:10:54
Viacom Digital 30,785 0:36:52
CraigsList 29,864 1:32:37
Time Warner (division*) 29,630 0:22:46
Verizon Communications 28,656 0:39:49
RealNetworks, Inc. 28,520 0:38:22
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network's audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, February 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
FullTiltPoker.com* 1,372 12:44:25
EA - Electronic Arts Online 15,357 6:56:18
PokerStars.com* 1,694 6:26:04
Fanfiction.net* 1,036 4:32:13
Juno Online Services 3,023 4:31:39
Gaia Online* 1,544 4:06:10
AOL Media Network 83,083 3:45:59
Yahoo 113,564 3:27:12
Facebook 65,704 2:59:54
OneManga* 1,054 2:41:02
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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