Home  › Stats

Generation Y Embraces SMS

  |  March 14, 2005   |  Comments

Younger users 'crazy' about texting.

Among the nation's 134 million adult cell phone users, people between the ages of 18 to 27 are the widest users of text messaging, according to a study by the Pew Internet & American Life Project.

The study was based on a nationwide phone survey of 1,460 cell phone users between January 13 and February 9.

A full 63 percent of cell phone users in the Generation Y demographic use SMS (define) compared to 31 percent of Generation X (ages 28 to 39) mobile phone users. In the Baby Boom generation, 18 percent of cell phone owners between the ages of 40 and 49 are text messaging users, compared to 13 percent of the older half of that group (ages 50 to 58). Only seven percent of cell phone users over 60 use SMS.

"Cell phones are extremely popular with young people. They are as crazy about the text feature on their phones as they are about the voice feature," said Lee Rainie, director of the Pew Internet & American Life Project. "Young people are using these devices to carry on perpetual conversations."

Pew also found of the 34 million people using SMS, 28 percent have received unsolicited commercial text messages on their phones. The study didn't inquire about the type of such messages.

"Whereas with spim, or instant messaging spam, the variety of messages includes everything that you see in spam, I'm not sure about the content of these unsolicited messages," Rainie said. "But there has been a lot of buzz in the marketing world about the potential to get commercial messages into this technology."

Cell phone "texters" tend to be tech-oriented. About 58 percent have home broadband connections, and 73 percent have been online a minimum of six years. Nine percent of cell phone texters say they aren't Web users.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...