Younger users 'crazy' about texting.
Among the nation's 134 million adult cell phone users, people between the ages of 18 to 27 are the widest users of text messaging, according to a study by the Pew Internet & American Life Project.
The study was based on a nationwide phone survey of 1,460 cell phone users between January 13 and February 9.
A full 63 percent of cell phone users in the Generation Y demographic use SMS (define) compared to 31 percent of Generation X (ages 28 to 39) mobile phone users. In the Baby Boom generation, 18 percent of cell phone owners between the ages of 40 and 49 are text messaging users, compared to 13 percent of the older half of that group (ages 50 to 58). Only seven percent of cell phone users over 60 use SMS.
"Cell phones are extremely popular with young people. They are as crazy about the text feature on their phones as they are about the voice feature," said Lee Rainie, director of the Pew Internet & American Life Project. "Young people are using these devices to carry on perpetual conversations."
Pew also found of the 34 million people using SMS, 28 percent have received unsolicited commercial text messages on their phones. The study didn't inquire about the type of such messages.
"Whereas with spim, or instant messaging spam, the variety of messages includes everything that you see in spam, I'm not sure about the content of these unsolicited messages," Rainie said. "But there has been a lot of buzz in the marketing world about the potential to get commercial messages into this technology."
Cell phone "texters" tend to be tech-oriented. About 58 percent have home broadband connections, and 73 percent have been online a minimum of six years. Nine percent of cell phone texters say they aren't Web users.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT