ReachLocal hits U.K. market as Real Time Content crosses to the opposite side of the pond; News International's mobile man Bagguley Moves to Guardian News & Media
Online marketing solutions provider, ReachLocal, has announced the expansion of its services to the U.K. market. From premises in London, ReachLocal will offer search campaign planning and optimization to help drive customer leads for small and medium businesses.
Andrew Bagguley, former head of mobile strategy at News Corp-owned News International, has been hired to oversee the development of Guardian News & Media's mobile offering. At News International, Bagguley was involved with mobile sites for The Sun and the News of the World, and helped implement mobile QR code technology.<.p>
Ipswich, England-based video ad tech firm Real Time Content has established a new U.S. headquarters in New York. The firm entered the U.S. market with a personalized video solution for ad agencies, online advertisers, and online publishers. In the U.K., Real Time's technology has been used to implement campaigns with Manchester United and Nationwide Building Society,
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT