Advertising Placements by Industry and Top Sponsored Links, April 2007

May 21, 2007   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, March and April 2007
Industry Total Impressions, April 2007
(M)
Total Impressions, March 2007
(M)
Change From Previous Month (%)
Automotive 5,718.2 7,177.3 -20.33
Business-to-business 5,138.5 5,807.8 -11.52
Consumer goods 7,938.6 8,539.1 -7.03
Entertainment 6,608.2 6,951.4 -4.94
Financial services 95,739.3 90,569.0 5.71
Hardware and electronics 4,848.0 4,338.8 11.74
Health 4,730.3 5,658.1 -16.40
Public services 14,130.0 19,682.8 -28.21
Retail goods and services 50,983.6 42,858.5 18.96
Software 4,899.3 5,662.1 -13.47
Telecommunications 21,908.5 29,600.9 -25.99
Travel 10,406.8 9,685.2 7.45
Web media 72,312.1 82,688.8 -12.55
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, April 2007 (M)
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 2,737.9 547.0 407.9 1,447.6 577.9
Business to business 710.4 103.4 3,130.7 992.9 201.1
Consumer goods 3,292.3 526.2 1,997.6 1,863.8 258.8
Entertainment 3,685.7 373.7 1,117.4 1,375.3 56.1
Financial services 26,108.6 369.0 3,462.7 13,393.1 52,405.9
Hardware and electronics 2,664.7 31.1 346.2 1,151.3 654.7
Health 1,965.5 206.2 908.0 1,529.4 121.2
Public services 1,929.7 47.4 1,746.0 3,634.3 6,772.6
Retail goods and services 9,734.5 301.4 20,971.5 9,039.6 10,936.7
Software 1,084.1 69.5 1,482.6 1,785.7 477.4
Telecommunications 10,615.2 392.2 2,972.7 4,805.0 3,123.4
Travel 3,594.3 380.8 2,978.6 2,180.4 1,272.7
Web media 9,933.2 71.9 18,063.2 10,223.8 34,019.9
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, April 2007
Company Sponsored Link Impressions, April 2007 (M) Sponsored Link Impressions, March 2007 (M) Change From Previous Month (%)
True 3,666.6 1,260.3 190.92
Spark Networks plc. 3,608.9 2,198.7 64.14
eBay 3,456.5 3,476.6 -0.58
International Library of Photography 1,802.7 51.4 3,406.35
Flycell 1,286.8 30.6 4,100.93
Lulu Inc. 1,169.1 1,700.2 -31.24
Experian 1,128.9 713.5 58.22
Law Firm of Richard Glen Boire 892.7 203.9 337.86
Reunion.com Inc. 821.0 78.4 946.99
Time Warner Inc. 816.6 2,456.6 -66.76
Buongiorno Vitaminic SpA 688.9 93.3 638.57
Avid Technology Inc. 686.1 92.4 642.80
Deutsche Telekom AG 584.5 6.9 8,358.20
InterActiveCorp 547.4 436.3 25.46
MyVideoDaily 525.1 587.7 -10.65
Pickamortgage 472.2 243.2 94.14
Yahoo 453.8 494.8 -8.29
The Coffee Fool 415.8 165.1 151.83
Starware 400.4 104.1 284.42
Amazon.com 379.4 422.9 -10.29
General Electric Company 372.7 209.9 77.58
BizRate 371.3 327.1 13.51
Comcast Corp. 364.2 126.3 188.24
RealNetworks Inc. 359.8 371.0 -3.03
Indie911 352.3 386.6 -8.89
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, April 2007
Company Search Term 1 Search Term 2 Search Term 3
True match.com chat chat+rooms
Spark Networks plc. chat+rooms chat singlesnet.com
eBay ebay myspace www.snugtop
International Library of Photography photo+contest baby+photo
+contests
picture.com
Flycell free+ringtones cingular+
ringtones
ringtones
Lulu Inc. pi+digits trailer+parks lulu.com
Experian hp+photosmart
+627+camera
free+credit
+report
bail+
enforcement
Law Firm of Richard Glen Boire california+penal
+code+section
+1203.4
california+penal
+code
criminal+
background+
of+an+area
Reunion.com Inc. people+search people+finder free+people
+search
Time Warner Inc. mapquest games aol
Buongiorno Vitaminic SpA www.tracfone.com 50+cent+music free+ring+
back+tones
Avid Technology Inc. pinnicle digidesign.com pinacle+
Deutsche Telekom AG tmobile part+time+jobs tmobile.com
InterActiveCorp expedia travel hotels
MyVideoDaily free+music
+videos
pairs+hilton download+
music+
videos
Pickamortgage why+do+
people+
refinance
mortgage+
refinance+
direct-lenders
+long-island
+new-york
loan-prospector
+mortgage+
refinance+
brokers+long-
island+
new-york
Yahoo ebay.com miata+battery yahoo.com
The Coffee Fool female+body
+builder
jesse+
mccartney
+music
--
Amazon.com hp+photosmart
+627+camera
lawrence+herzog amazon.com
General Electric Company games baby+names disney+world
BizRate duratrax+
mini+quake
west+highland
+terrier
miata+battery
Comcast Corp. dsl comcast high+speed
+internet
RealNetworks Inc. free+music
+downloads
games music
Indie911 facebook talent+agents
+in+los+
angeles
friendster
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, March 2007

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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