Advertising Placements by Industry and Top Sponsored Links, April 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, March and April 2007 | |||
---|---|---|---|
Industry | Total Impressions, April 2007 (M) |
Total Impressions, March 2007 (M) |
Change From Previous Month (%) |
Automotive | 5,718.2 | 7,177.3 | -20.33 |
Business-to-business | 5,138.5 | 5,807.8 | -11.52 |
Consumer goods | 7,938.6 | 8,539.1 | -7.03 |
Entertainment | 6,608.2 | 6,951.4 | -4.94 |
Financial services | 95,739.3 | 90,569.0 | 5.71 |
Hardware and electronics | 4,848.0 | 4,338.8 | 11.74 |
Health | 4,730.3 | 5,658.1 | -16.40 |
Public services | 14,130.0 | 19,682.8 | -28.21 |
Retail goods and services | 50,983.6 | 42,858.5 | 18.96 |
Software | 4,899.3 | 5,662.1 | -13.47 |
Telecommunications | 21,908.5 | 29,600.9 | -25.99 |
Travel | 10,406.8 | 9,685.2 | 7.45 |
Web media | 72,312.1 | 82,688.8 | -12.55 |
Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Type, April 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
Automotive | 2,737.9 | 547.0 | 407.9 | 1,447.6 | 577.9 |
Business to business | 710.4 | 103.4 | 3,130.7 | 992.9 | 201.1 |
Consumer goods | 3,292.3 | 526.2 | 1,997.6 | 1,863.8 | 258.8 |
Entertainment | 3,685.7 | 373.7 | 1,117.4 | 1,375.3 | 56.1 |
Financial services | 26,108.6 | 369.0 | 3,462.7 | 13,393.1 | 52,405.9 |
Hardware and electronics | 2,664.7 | 31.1 | 346.2 | 1,151.3 | 654.7 |
Health | 1,965.5 | 206.2 | 908.0 | 1,529.4 | 121.2 |
Public services | 1,929.7 | 47.4 | 1,746.0 | 3,634.3 | 6,772.6 |
Retail goods and services | 9,734.5 | 301.4 | 20,971.5 | 9,039.6 | 10,936.7 |
Software | 1,084.1 | 69.5 | 1,482.6 | 1,785.7 | 477.4 |
Telecommunications | 10,615.2 | 392.2 | 2,972.7 | 4,805.0 | 3,123.4 |
Travel | 3,594.3 | 380.8 | 2,978.6 | 2,180.4 | 1,272.7 |
Web media | 9,933.2 | 71.9 | 18,063.2 | 10,223.8 | 34,019.9 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Sponsored Link Impressions, April 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, April 2007 (M) | Sponsored Link Impressions, March 2007 (M) | Change From Previous Month (%) |
True | 3,666.6 | 1,260.3 | 190.92 |
Spark Networks plc. | 3,608.9 | 2,198.7 | 64.14 |
eBay | 3,456.5 | 3,476.6 | -0.58 |
International Library of Photography | 1,802.7 | 51.4 | 3,406.35 |
Flycell | 1,286.8 | 30.6 | 4,100.93 |
Lulu Inc. | 1,169.1 | 1,700.2 | -31.24 |
Experian | 1,128.9 | 713.5 | 58.22 |
Law Firm of Richard Glen Boire | 892.7 | 203.9 | 337.86 |
Reunion.com Inc. | 821.0 | 78.4 | 946.99 |
Time Warner Inc. | 816.6 | 2,456.6 | -66.76 |
Buongiorno Vitaminic SpA | 688.9 | 93.3 | 638.57 |
Avid Technology Inc. | 686.1 | 92.4 | 642.80 |
Deutsche Telekom AG | 584.5 | 6.9 | 8,358.20 |
InterActiveCorp | 547.4 | 436.3 | 25.46 |
MyVideoDaily | 525.1 | 587.7 | -10.65 |
Pickamortgage | 472.2 | 243.2 | 94.14 |
Yahoo | 453.8 | 494.8 | -8.29 |
The Coffee Fool | 415.8 | 165.1 | 151.83 |
Starware | 400.4 | 104.1 | 284.42 |
Amazon.com | 379.4 | 422.9 | -10.29 |
General Electric Company | 372.7 | 209.9 | 77.58 |
BizRate | 371.3 | 327.1 | 13.51 |
Comcast Corp. | 364.2 | 126.3 | 188.24 |
RealNetworks Inc. | 359.8 | 371.0 | -3.03 |
Indie911 | 352.3 | 386.6 | -8.89 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Top Three Search Terms, April 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
True | match.com | chat | chat+rooms |
Spark Networks plc. | chat+rooms | chat | singlesnet.com |
eBay | ebay | myspace | www.snugtop |
International Library of Photography | photo+contest | baby+photo +contests |
picture.com |
Flycell | free+ringtones | cingular+ ringtones |
ringtones |
Lulu Inc. | pi+digits | trailer+parks | lulu.com |
Experian | hp+photosmart +627+camera |
free+credit +report |
bail+ enforcement |
Law Firm of Richard Glen Boire | california+penal +code+section +1203.4 |
california+penal +code |
criminal+ background+ of+an+area |
Reunion.com Inc. | people+search | people+finder | free+people +search |
Time Warner Inc. | mapquest | games | aol |
Buongiorno Vitaminic SpA | www.tracfone.com | 50+cent+music | free+ring+ back+tones |
Avid Technology Inc. | pinnicle | digidesign.com | pinacle+ |
Deutsche Telekom AG | tmobile | part+time+jobs | tmobile.com |
InterActiveCorp | expedia | travel | hotels |
MyVideoDaily | free+music +videos |
pairs+hilton | download+ music+ videos |
Pickamortgage | why+do+ people+ refinance |
mortgage+ refinance+ direct-lenders +long-island +new-york |
loan-prospector +mortgage+ refinance+ brokers+long- island+ new-york |
Yahoo | ebay.com | miata+battery | yahoo.com |
The Coffee Fool | female+body +builder |
jesse+ mccartney +music |
— |
Amazon.com | hp+photosmart +627+camera |
lawrence+herzog | amazon.com |
General Electric Company | games | baby+names | disney+world |
BizRate | duratrax+ mini+quake |
west+highland +terrier |
miata+battery |
Comcast Corp. | dsl | comcast | high+speed +internet |
RealNetworks Inc. | free+music +downloads |
games | music |
Indie911 | talent+agents +in+los+ angeles |
friendster | |
Source: Nielsen//NetRatings, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, March 2007
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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