HBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team.
Male-targeted Web media firm Break Media acquires HBO's online video content production arm HBOLabs. Three HBOLabs team members will join the Break Media team. Danila Koverman, Mike Polk, and Woody Tondorf will aid Break Media's Creative Labs team, which produces branded content, for content creation and distribution efforts. The acquisition also includes three YouTube channels, which have a sum of over 150,000 subscribers.
Kimberly-Clark selects Organic as its digital AOR. Organic will be the digital agency of record and lead several key initiatives.
Quantcast is expanding its marketing group. Christina Cubeta was hired to work in the marketing department at measurement service Quantcast. In her new role she will handle marketing and PR responsibilities. Cubeta previously worked at Tribal DDB and will report to Quantcast chief marketing officer Adam Gerber.
Fox's FX runs full episodes online through HUGE. Fox Networks Group worked with interactive agency HUGE to create a media player for FXNetworks.com. The cable network's fall episodes now will air on the site. This is the first time FX is allowing full-episode viewing of its shows online.
Miami Ad School partnership with R/GA builds digital Greenhouse. Through a partnership with R/GA San Francisco and Miami Ad School, the school's first digital Greenhouse program at the agency allows students to gain hands-on training in digital advertising. Previously only traditional agencies have hosted Miami Ad School Greenhouse.
GSI Interactive opens New York office. The digital arm of King of Prussia, Pa.-based GSI Commerce opened an office in the SoHo section of New York city to better serve its clients.
4INFO promotes Patricia Clark. Clark was promoted to vice president of national sales; her previous role was regional vice president of sales. She will now be responsible for all mobile advertising and mobile marketing solutions across the U.S. and in foreign markets.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT