Execs & Accounts: HBOLabs, Break Media, Organic, Quantcast

  |  April 7, 2009   |  Comments

HBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team.

Male-targeted Web media firm Break Media acquires HBO's online video content production arm HBOLabs. Three HBOLabs team members will join the Break Media team. Danila Koverman, Mike Polk, and Woody Tondorf will aid Break Media's Creative Labs team, which produces branded content, for content creation and distribution efforts. The acquisition also includes three YouTube channels, which have a sum of over 150,000 subscribers.

Kimberly-Clark selects Organic as its digital AOR. Organic will be the digital agency of record and lead several key initiatives.

Quantcast is expanding its marketing group. Christina Cubeta was hired to work in the marketing department at measurement service Quantcast. In her new role she will handle marketing and PR responsibilities. Cubeta previously worked at Tribal DDB and will report to Quantcast chief marketing officer Adam Gerber.

Fox's FX runs full episodes online through HUGE. Fox Networks Group worked with interactive agency HUGE to create a media player for FXNetworks.com. The cable network's fall episodes now will air on the site. This is the first time FX is allowing full-episode viewing of its shows online.

Miami Ad School partnership with R/GA builds digital Greenhouse. Through a partnership with R/GA San Francisco and Miami Ad School, the school's first digital Greenhouse program at the agency allows students to gain hands-on training in digital advertising. Previously only traditional agencies have hosted Miami Ad School Greenhouse.

GSI Interactive opens New York office. The digital arm of King of Prussia, Pa.-based GSI Commerce opened an office in the SoHo section of New York city to better serve its clients.

4INFO promotes Patricia Clark. Clark was promoted to vice president of national sales; her previous role was regional vice president of sales. She will now be responsible for all mobile advertising and mobile marketing solutions across the U.S. and in foreign markets.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...