Execs & Accounts: HBOLabs, Break Media, Organic, Quantcast

  |  April 7, 2009   |  Comments

HBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team.

Male-targeted Web media firm Break Media acquires HBO's online video content production arm HBOLabs. Three HBOLabs team members will join the Break Media team. Danila Koverman, Mike Polk, and Woody Tondorf will aid Break Media's Creative Labs team, which produces branded content, for content creation and distribution efforts. The acquisition also includes three YouTube channels, which have a sum of over 150,000 subscribers.

Kimberly-Clark selects Organic as its digital AOR. Organic will be the digital agency of record and lead several key initiatives.

Quantcast is expanding its marketing group. Christina Cubeta was hired to work in the marketing department at measurement service Quantcast. In her new role she will handle marketing and PR responsibilities. Cubeta previously worked at Tribal DDB and will report to Quantcast chief marketing officer Adam Gerber.

Fox's FX runs full episodes online through HUGE. Fox Networks Group worked with interactive agency HUGE to create a media player for FXNetworks.com. The cable network's fall episodes now will air on the site. This is the first time FX is allowing full-episode viewing of its shows online.

Miami Ad School partnership with R/GA builds digital Greenhouse. Through a partnership with R/GA San Francisco and Miami Ad School, the school's first digital Greenhouse program at the agency allows students to gain hands-on training in digital advertising. Previously only traditional agencies have hosted Miami Ad School Greenhouse.

GSI Interactive opens New York office. The digital arm of King of Prussia, Pa.-based GSI Commerce opened an office in the SoHo section of New York city to better serve its clients.

4INFO promotes Patricia Clark. Clark was promoted to vice president of national sales; her previous role was regional vice president of sales. She will now be responsible for all mobile advertising and mobile marketing solutions across the U.S. and in foreign markets.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...