HBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team.
Male-targeted Web media firm Break Media acquires HBO's online video content production arm HBOLabs. Three HBOLabs team members will join the Break Media team. Danila Koverman, Mike Polk, and Woody Tondorf will aid Break Media's Creative Labs team, which produces branded content, for content creation and distribution efforts. The acquisition also includes three YouTube channels, which have a sum of over 150,000 subscribers.
Kimberly-Clark selects Organic as its digital AOR. Organic will be the digital agency of record and lead several key initiatives.
Quantcast is expanding its marketing group. Christina Cubeta was hired to work in the marketing department at measurement service Quantcast. In her new role she will handle marketing and PR responsibilities. Cubeta previously worked at Tribal DDB and will report to Quantcast chief marketing officer Adam Gerber.
Fox's FX runs full episodes online through HUGE. Fox Networks Group worked with interactive agency HUGE to create a media player for FXNetworks.com. The cable network's fall episodes now will air on the site. This is the first time FX is allowing full-episode viewing of its shows online.
Miami Ad School partnership with R/GA builds digital Greenhouse. Through a partnership with R/GA San Francisco and Miami Ad School, the school's first digital Greenhouse program at the agency allows students to gain hands-on training in digital advertising. Previously only traditional agencies have hosted Miami Ad School Greenhouse.
GSI Interactive opens New York office. The digital arm of King of Prussia, Pa.-based GSI Commerce opened an office in the SoHo section of New York city to better serve its clients.
4INFO promotes Patricia Clark. Clark was promoted to vice president of national sales; her previous role was regional vice president of sales. She will now be responsible for all mobile advertising and mobile marketing solutions across the U.S. and in foreign markets.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.