Execs & Accounts: HBOLabs, Break Media, Organic, Quantcast

  |  April 7, 2009   |  Comments

HBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team.

Male-targeted Web media firm Break Media acquires HBO's online video content production arm HBOLabs. Three HBOLabs team members will join the Break Media team. Danila Koverman, Mike Polk, and Woody Tondorf will aid Break Media's Creative Labs team, which produces branded content, for content creation and distribution efforts. The acquisition also includes three YouTube channels, which have a sum of over 150,000 subscribers.

Kimberly-Clark selects Organic as its digital AOR. Organic will be the digital agency of record and lead several key initiatives.

Quantcast is expanding its marketing group. Christina Cubeta was hired to work in the marketing department at measurement service Quantcast. In her new role she will handle marketing and PR responsibilities. Cubeta previously worked at Tribal DDB and will report to Quantcast chief marketing officer Adam Gerber.

Fox's FX runs full episodes online through HUGE. Fox Networks Group worked with interactive agency HUGE to create a media player for FXNetworks.com. The cable network's fall episodes now will air on the site. This is the first time FX is allowing full-episode viewing of its shows online.

Miami Ad School partnership with R/GA builds digital Greenhouse. Through a partnership with R/GA San Francisco and Miami Ad School, the school's first digital Greenhouse program at the agency allows students to gain hands-on training in digital advertising. Previously only traditional agencies have hosted Miami Ad School Greenhouse.

GSI Interactive opens New York office. The digital arm of King of Prussia, Pa.-based GSI Commerce opened an office in the SoHo section of New York city to better serve its clients.

4INFO promotes Patricia Clark. Clark was promoted to vice president of national sales; her previous role was regional vice president of sales. She will now be responsible for all mobile advertising and mobile marketing solutions across the U.S. and in foreign markets.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...