Eyeblaster Releases 'VideoStrip'

A new in-page video format targets media buyers frustrated by a lack of pre-roll and interstitial inventory.

Eyeblaster updated its rich media platform today, with added capabilities that include an in-page “VideoStrip” ad format.

As a page loads, the VideoStrip shows a slice of video footage within the banner frame. A click or roll-over action causes the movie to expand beyond the banner frame and play at full-size, with sound. The video starts as soon as the page loads, and play is not interrupted or re-started when the user expands the banner.

Eyeblaster execs hope the unit will appeal to media buyers who are frustrated by a lack of pre-roll and interstitial inventory, but shy of tiny banner sizes.

“Everybody’s using the banner now because that’s where the inventory is,” said CEO Gal Trifon.

The new unit is best suited to horizontal banners that are commonly displayed at the top of a publisher’s site. That’s because the aspect ratio of standard video is wider than it is tall. A vertical banner would interfere more with content as the unit juts into the center of the screen. Eyeblaster’s demo for the VideoStrip appears in a horizontal 725 x 90 unit.

Trifon is on a “kind of a road show” promoting the unit and platform to advertisers and publishers. He said many publishers and advertisers have already agreed to use the VideoStrip. “Every agency we met with was willing to experiment, and that’s a very encouraging sign,” he said. Eyeblaster’s agency relationships include Starcom IP, Deep Focus, and Organic.

Version 5.8 of the Eyeblaster platform will also include enhancements to cross-format functionality, process workflow, and reporting. The company is also improving its ability to let customers target ads based on users’ previous interactions with their ads.

Eyeblaster last week reported a 60 percent increase in campaigns during 2004, and a 181 percent boost in impressions. Trifon said the company has recently beefed up its investment in R&D, and is hiring aggressively this month. He said, “Our recruitment effort is directed exclusively to products we don’t yet sell.”

Klipmart also offers an expandable in-banner video unit.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource