Through its YouTube property, Google tops online video sites in April for U.S. audiences. That's according to data from the comScore Video Metrix service.
Across all video sites, Internet users viewed 16.8 billion online videos in April, an increase of 16 percent over March. YouTube saw significant increase in video viewing, which contributed to the month-over-month growth.
Google's video use increased 15 percent over March levels. The search giant served 6.8 billion videos, accounting for a 40.7 percent online video market share. Across Google, YouTube accounted for more than 99 percent of all videos viewed on the property.
Here's how the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:
In a month of record video viewing on Google, nearly 152 million U.S. Internet users watched an average 111 videos each. The NBC and Fox property Hulu accounted for 2.4 percent of videos viewed and just 4.2 percent of all minutes spent watching online video. The duration of the average online video was 3.5 minutes.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014