Home  › Stats › Audience/Traffic

Online Video Use Rises in April

  |  June 9, 2009   |  Comments

Internet users watch more video, with YouTube as the top source for content online.

Through its YouTube property, Google tops online video sites in April for U.S. audiences. That's according to data from the comScore Video Metrix service.

Across all video sites, Internet users viewed 16.8 billion online videos in April, an increase of 16 percent over March. YouTube saw significant increase in video viewing, which contributed to the month-over-month growth.

Google's video use increased 15 percent over March levels. The search giant served 6.8 billion videos, accounting for a 40.7 percent online video market share. Across Google, YouTube accounted for more than 99 percent of all videos viewed on the property.

Here's how the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:

  • Total Internet: 16.8 billion; 100 percent market share

  • Google sites: 6.8 billion; 40.7 percent market share

  • Fox Interactive Media: 513 million; 3.1 percent market share

  • Hulu: 397 million; 2.4 percent market share

  • Viacom: 315.2 million; 1.9 percent market share

  • Microsoft sites: 288.3 million; 1.7 percent market share

In a month of record video viewing on Google, nearly 152 million U.S. Internet users watched an average 111 videos each. The NBC and Fox property Hulu accounted for 2.4 percent of videos viewed and just 4.2 percent of all minutes spent watching online video. The duration of the average online video was 3.5 minutes.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...