Here There Be Monsters builds a Web site for D.L. Couch; Mediaedge: CIA is selected as agency of record for Activision Blizzard; and SheSpeaks works on a sampling campaign for Bliss.
Interior design wall covering company D.L. Couch selected Young & Laramore and Here There Be Monsters. Here There Be Monsters, Young & Laramore's interactive arm worked jointly with its parent to build an interactive Web site and ad campaign. The campaign launch coincides with the NeoCon World's Trade Fair, a interior design industry trade show.
Mediaedge:CIA was selected as agency of record by Activision Blizzard. The video game publisher will use MEC for media planning and buying globally.
Bliss chooses SheSpeaks to launch its Best of Skintentions daily moisturizer. The beauty brand will use the word-of-mouth marketing network and women's insight network to launch its new moisturizer. It will create a sampling and word-of-mouth initiative across social media channels over the summer.
Collective Media hires former Yahoo Automotive executive. Brian Elliott was named director, automotive category and will lead the Detroit office overseeing sales operations and client management of the firm's automotive clients. He was previously director of Yahoo's automotive category.
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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
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