Michaels Stores Adds Connect3 to Promotional Software Mix

  |  February 27, 1998   |  Comments

Irving, TX-based Michaels Stores Inc. , an arts and craftsretailer, signed a site license agreement with Pricer/Intactix to link its advertising,merchandising, and MIS systems using technology from the space and categorymanagement provider.

Irving, TX-based Michaels Stores Inc., an arts and crafts retailer, signed a site license agreement with Pricer/Intactix to link its advertising, merchandising, and MIS systems using technology from the space and category management provider.

The license grants Michaels' corporate headquarters unlimited access to the Connect3 software solution, which integrates advertising and promotional information into Michaels' Retek system for forecasting and replenishment and automates the company's promotional planning system. Financial terms were not disclosed.

"Adding Connect3 to our current system is a natural transition for us," said Michaels vice president of marketing and advertising Monty Reese. "We see it as the software solution that will allow us to streamline our promotional program, and we are looking to benefit from its unlimited versioning capabilities--these will save us on production costs and give us greater flexibility with our target-marketing."

Publicly held since 1984, Michaels Stores Inc. sells arts, crafts, framing, floral, decorative wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company owns and operates 452 Michaels as well as 74 Aaron Brothers stores.

Connect3 Product Manager Bruce Blachford said that "Michaels is tying merchandising, advertising and MIS together, electronically, to share promotional information like ad copy and pricing information. That means that they are gaining accuracy and increasing time available for working and designing vehicles that promote their mix of products."

Connect3's output options include all types of printed media, the Internet, kiosks, signs, and multimedia CD-ROM catalogs, among others.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...