Home  › Marketing › Strategies

Lyris Spreads European Wings with Facultas Acquisition

  |  May 14, 2009   |  Comments

Buys U.K. e-mail consultancy and opens London office.

Online marketing company Lyris has acquired U.K-based email marketing agency Facultas and will open a new office in London.

Facultus has been a Lyris partner for five years and Lyris officials said the two companies are already significantly intertwined. They noted a number of Facultas customers, including British Museum, Hand Picked Hotels and Kitbag.com, currently use Lyris's e-mail marketing solutions. Lyris, formerly known as J.L. Halsey, provides hosted and installed software for the creation of landing pages, Web site optimization and pay-per-click campaign management. Its clients include Nokia, American Apparel, Nvidia, and NBC Universal.

Lyris U.K. sales director Donna McNicholas will lead the London sales team, and Facultus's former managing director and owner, Andrew Robinson, will serve as Lyris's director of international professional services. In announcing the deal, Lyris said its "global expansion is in direct response to marketers� demand for easy-to-use solutions that allow them to successfully create, manage and measure e-mail, social and mobile campaigns all with the technology and services of one company."

Terms of the acquisition were not revealed. Brian Bailard, global head of sales for Lyris, who was involved in the deal, said the Facultus team's knowledge about Lyris technology will bolster its growth in the "underserved" U.K. market. "Their team knows our technology as well as we know it here," Bailard said. "They know our customers inside and out, but they never really invested on the sales side of the equation."

Lyris' last acquisition (as J.L. Halsey) was of Web analytics firm ClickTracks in 2006. "There have been a few acquisitions over the years which helped us build out Lyris HQ," said Lyris Communications Director Erick Mott. "The previous acquisitions were more technology oriented. This is more of an expansion of talent, region and domain expertise."

The officials said the company is expanding its office space and hiring new staff. "No one loves a recession but this recession is very favorable to digital marketing," commented Bailard.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...