Top 50 Advertisers by Media Value in September 2008

December 2, 2008   |  Comments

Rankings of the top 50 Internet advertisers by media value in September 2008.

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
September 2008
Position Advertiser Media Value
($000)
Sector
1 Scottrade: online 18,384.7 Fin
2 Classmates.com 13,803.9 Misc
3 Obama for Presdient 12,174.3 Misc
4 UPS: domestic and international 9,782.5 Misc
5 Scottrade Stock Brokerage: consumer services 9,778.8 Fin
6 Purina Beneful: prepared meals 8,255.4 CPG
7 TD Ameritrade Brokerage 7,867.3 Fin
8 Netflix 7,619.1 M/E
9 Lendingtree.com 7,563.3 Fin
10 Verizon Wireless 7,045.7 Tech
11 E-Trade Financial 7,037.8 Fin
12 AT&T Wireless 6,925.0 Tech
13 TD Ameritrade Brokerage: consumer service 6,755.6 Fin
14 HomePages.com 12,421.3 Class
15 Sprint Wireless 5,973.8 Tech
16 Target.com 5,890.8 Ret
17 Monster.com 5,351.1 Class
18 E-Trade Financial: consumer services 5,099.0 Fin
19 Pogo.com 4,870.0 M/E
20 E-Trade Securities LLC: corporate promotion 4,864.0 Fin
21 ShareBuilder.com 4,489.9 Fin
22 Nasonex 4,471.1 H/F
23 Capital One: Orbitz personal credit card 4,323.0 Fin
24 University of Phoenix: online 4,117.4 Edu
25 Amazon.com 4,052.4 Ret
26 Verizon FiOS: TV cable service 3,950.7 Tech
27 T-Mobile Int'l: recruitment 3,738.9 Tech
28 Dodge Journey: domestic crossover utility vehicle 3,722.8 Auto
29 Ford Flex: domestic crossover utility vehicle 3,595.6 Auto
30 Wall Street Journal Newspaper: online 3,545.6 M/E
31 LowerMyBills.com 3,489.5 Fin
32 WebMD 3,384.2 H/F
33 Quicken Loans: consumer services 3,360.4 Fin
34 Norwegian Cruise Lines 3,323.4 T/H
35 Motley Fool 3,299.4 M/E
36 Best Buy 3,128.2 Ret
37 Coolsavings.com 2,960.1 Class
38 Blockbuster 2,803.2 Ret
39 Chevrolet 2,783.5 Auto
40 Fidelity Brokerage Services: consumer services 2,720.5 Fin
41 Bank of America: free consumer checking 2,623.7 Fin
42 Coca-Cola 2,617.1 CPG
43 T-Rowe Price: consumer services 2,520.9 Fin
44 Lowes Building Supply Store 2,481.7 Ret
45 AOL Autos 2,467.6 Auto
46 AOL Travel 2,463.4 T/H
47 TradeKing Broker 2,357.3 Fin
48 FXCM.com 2,337.5 Fin
49 Fisher Investments: consumer services 2,328.3 Fin
50 Health.com 2,238.6 H/F
GRAND TOTAL $263,158
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in August 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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