December 2, 2008 | Comments
Rankings of the top 50 Internet advertisers by media value in September 2008.The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|3||Obama for Presdient||12,174.3||Misc|
|4||UPS: domestic and international||9,782.5||Misc|
|5||Scottrade Stock Brokerage: consumer services||9,778.8||Fin|
|6||Purina Beneful: prepared meals||8,255.4||CPG|
|7||TD Ameritrade Brokerage||7,867.3||Fin|
|13||TD Ameritrade Brokerage: consumer service||6,755.6||Fin|
|18||E-Trade Financial: consumer services||5,099.0||Fin|
|20||E-Trade Securities LLC: corporate promotion||4,864.0||Fin|
|23||Capital One: Orbitz personal credit card||4,323.0||Fin|
|24||University of Phoenix: online||4,117.4||Edu|
|26||Verizon FiOS: TV cable service||3,950.7||Tech|
|27||T-Mobile Int'l: recruitment||3,738.9||Tech|
|28||Dodge Journey: domestic crossover utility vehicle||3,722.8||Auto|
|29||Ford Flex: domestic crossover utility vehicle||3,595.6||Auto|
|30||Wall Street Journal Newspaper: online||3,545.6||M/E|
|33||Quicken Loans: consumer services||3,360.4||Fin|
|34||Norwegian Cruise Lines||3,323.4||T/H|
|40||Fidelity Brokerage Services: consumer services||2,720.5||Fin|
|41||Bank of America: free consumer checking||2,623.7||Fin|
|43||T-Rowe Price: consumer services||2,520.9||Fin|
|44||Lowes Building Supply Store||2,481.7||Ret|
|49||Fisher Investments: consumer services||2,328.3||Fin|
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in August 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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