G.M. O'Connell, CEO of ModemMedia.Poppe Tyson in Westport, CT, has been elected to the DirectMarketing Association's Board ofDirectors.
G.M. O'Connell, CEO of Modem Media.Poppe Tyson in Westport, CT, has been elected to the Direct Marketing Association's Board of Directors.
"The DMA's recent acquisition of the Association of Interactive Marketing (AIM) provides greater strength of services than ever before," said O'Connell, who has been a DMA member since 1980. "I am looking forward to great things happening at the DMA in the years to come."
The DMA was founded in 1917. Its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments including the service industries that support them.
In 1987, O'Connell co-founded Modem Media, which merged with Poppe Tyson in 1998 under the True North Communications umbrella.
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015