Platform-A Leadership Shaken up Again

  |  February 3, 2009   |  Comments

President Lynda Clarizio is replaced by ex-Yahoo Greg Coleman, less than a year after she replaced Tacoda CEO Curt Viebranz.

Platform-A is going through another leadership shakeup. This time around, former Yahoo sales exec Greg Coleman has unseated Lynda Clazirio as President of Platform-A. Clarizio took over at the AOL advertising unit less than a year ago, replacing former Tacoda CEO Curt Viebranz, who had been in the job only six months.

The move signifies AOL's need to drive ad sales in a down economy. The goal is to push ad sales through its media units in conjunction with Platform-A's ad offerings, which the firm says have been fully integrated.

Coleman starts immediately. It is unclear whether Clarizio will leave AOL, where she's been for a decade.

The company now aims to monetize its investments, which is where Coleman comes in. The focus is on growing Platform-A, in addition to its social media offerings such as Bebo, and its own site properties which include AOL.com. Most recently, Coleman was with ad targeting firm NetSeer, where he served as president and CEO since March 2008. He was EVP of Global Sales at Yahoo before that.

"Sales is a very fast-paced environment, and a business that's prone to change," said Platform-A spokesman Eric Chandler. "Now that the integration is complete, Platform-A is focused on building upon this foundation to drive premium branded display sales across our extensive and fast-growing MediaGlow programming network, as well as our social media business, People Networks."

Since it launched in 2007, the Platform-A ad unit has undergone several executive turnovers. Viebranz led the unit for only a few months before being replaced by Clarizio. During her stint as Platform-A president, several other Tacoda execs left AOL, including President Daniel Jaye, former Tacoda CFO Mark Pinney, SVP Advertising Sales Matt Arkin and SVP Marketing and Business Development Larry Allen. Earlier departures included Tacoda founder Dave Morgan, and Platform-A VP of marketing solutions Kathy Kayse. AOL also announced layoffs of 100 Platform-A staffers under Clarizio's leadership.

Nils Winkler, former managing director and SVP sales at AOL-owned AdTech has also left AOL to serve as chief business development officer at ad management firm Adtoma.

It appears Clarizio has fulfilled her mission of integrating Platform-A's properties, according to AOL. In addition to Advertising.com -- where Clarizio previously served as president -- the unit houses several AOL acquisitions, including video ad firm Lightningcast, behavioral targeting firm Tacoda, mobile ad network Third Screen Media, contextual text ad network Quigo, ad management firm AdTech, and affiliate marketing firm Buy.at.

Clarizio has a history of handling integrations of mergers and acquisitions for AOL, including those of Time Warner, MapQuest, and Advertising.com. She served as SVP acquisitions and strategic investments from 1999 to 2002, and worked on the strategy and financial planning side at the company before becoming president at Advertising.com in 2006.

Coleman will report to AOL President and COO Ron Grant.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...