As marketers recognize their individual sweet spot the active number of keywords in an average campaign doubles.
Keyword campaigns succeed at any level if marketers understand how a rank's behavior fits with strategic goals. DoubleClick's "Performics 50: Search Trend Report" for Q4 2005 identifies some trends in the young SEM industry.
The report finds a 107 percent year-over-year growth in clicks on search campaigns in comparison to the same period in 2004. Active campaign keywords a experienced fourth quarter gains of 58 percent over Q3 data.
|Click on graphic to view chart|
Lower-priced keyword buys lessened over time, yet demand for top placement in paid search also relaxed. Pure-first-place (PFP), a term used for "keywords that maintain the first position on a search engine results page for the entire month," fell. In December, Internet users tended to click on results further down in the page.
"You don't necessarily have to be in the top position to bring in sales in December," said Chris Henger, VP of marketing and product development for Performics, a division of DoubleClick. "That is a strategy that certain marketers have been able to take advantage of."
The Performics 50 is a quarterly report of paid search campaigns taken from the average number of monthly clicks across all campaigns. The report excludes the very top and very bottom of the range. The top 50 are selected from the pool based on campaign size.
Please take the time to participate in ClickZ's short reader survey, which will be live until March 3. To thank you for your participation, ClickZ will make a donation to charity on your behalf for every survey completed. Details of the charities you can nominate are provided at the end of the questionnaire.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT