AdForce, WorldGate Join for Interactive TV Ads

  |  July 25, 2000   |  Comments

AdForce snares another ad serving client, in the emerging interactivetelevision field.

In AdForce LLC's latest move to diversify its ad serving capabilities across multiple platforms, CMGI's ad serving firm on Tuesday teamed with WorldGate Communications Inc. to deliver targeted ads to the company's interactive television system.

AdForce will handle all aspects of ad delivery and management on the WorldGate system, which operates on digital or analog set-top boxes, on seven US cable systems and in 13 other nations.

WorldGate's technology allows users to toggle between TV and Internet content. Users of the service can play games, chat, and instant message, among other things.

AdForce will be managing and delivering digital ads to the platform, including campaign scheduling, profile-based targeting, ad delivery, and tracking and reporting.

"WorldGate understands that interactive television has the power to transform advertising as we know it because our technology empowers interested viewers to easily and instantly link from television programming and advertising to related content on the Web," said Bud Breheney, vice president of advertising at WorldGate.

AdForce already serves interactive television ads for ICTV, PlanetWeb.com and Set-top.com.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...