Google Testing Animated GIF Ads

  |  December 8, 2004   |  Comments

The more branding-oriented format will begin appearing on AdSense publishers' sites.

After dipping its toes into the graphical ad world back in May, Google is at it again. It's now testing animated .GIF ads with "a small test group of advertisers" -- a move that may give Google placements more branding value.

The new animated ads will appear on the Web sites of AdSense publishers who have opted-in to display image advertisements, and won't be displayed on Google.com. Previously, the search giant accepted only .JPG, .GIF or .PNG formats without animation. Image ads can be in the following formats: the standard 468 x 60 banner, the 728 x 90 leaderboard, the 300 x 250 inline rectangle and the 120 x 600 skyscraper. Advertisers testing animations will still be required to abide by the 50 kilobyte file size limitation.

Google's move inches it toward offering more branding-oriented creative types, though the animated ads are still priced on a direct marketing-oriented cost-per-click basis. Google wouldn't comment on the animated ad test, other than to confirm the information posted on its Web site. Nor would the company say which advertisers were testing the ads.

The Google test may partly be aimed at heading off competition from upstart players like Conducive's adMarketplace, which launched today. AdMarketplace offers Google-like contextual targeting, but focuses exclusively on image advertising. It encourages smaller advertisers to utilize Flash by offering Web-based ad creation tools.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...