The ad management company continues to pick up clients, despite plans to sell assets.
DoubleClick will perform ad serving duties for FOX Broadcasting under a deal signed by the two.
FOX will use DoubleClick's DART for Publishers ad serving product and its Motif rich media management platform to distribute ads on its TV show Web sites. The deal covers the online homes of "24", "The OC", "The Simpsons" and "Arrested Development", among others. The broadcaster will use Motif to deploy rich media promos and in-house ads on these sites.
Ad management duties for Fox News are not part of the deal.
DoubleClick continues to pick up customers, despite the likely sale of some assets in the coming months. In November, the company hired Lazard Freres & Company, an investment bank, to explore "strategic options." A spokesperson said clients have confidence their ad management needs will continue to be met, regardless of the outcome of the company's search for a buyer.
In December, DoubleClick renewed DART for Publishers ad management contracts with CBS SportsLine.com and MTV Networks, both Viacom companies, for three more years each.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.