DoubleClick Wins FOX Broadcasting

  |  January 4, 2005   |  Comments

The ad management company continues to pick up clients, despite plans to sell assets.

DoubleClick will perform ad serving duties for FOX Broadcasting under a deal signed by the two.

FOX will use DoubleClick's DART for Publishers ad serving product and its Motif rich media management platform to distribute ads on its TV show Web sites. The deal covers the online homes of "24", "The OC", "The Simpsons" and "Arrested Development", among others. The broadcaster will use Motif to deploy rich media promos and in-house ads on these sites.

Ad management duties for Fox News are not part of the deal.

DoubleClick continues to pick up customers, despite the likely sale of some assets in the coming months. In November, the company hired Lazard Freres & Company, an investment bank, to explore "strategic options." A spokesperson said clients have confidence their ad management needs will continue to be met, regardless of the outcome of the company's search for a buyer.

In December, DoubleClick renewed DART for Publishers ad management contracts with CBS SportsLine.com and MTV Networks, both Viacom companies, for three more years each.

ClickZ Live Toronto On the heals of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...