Yahoo, eBay Strike Multi-faceted Deal

  |  May 25, 2006   |  Comments

Yahoo to promote PayPal, click-to-call with Skype; eBay adds Yahoo search and ad distribution.

Yahoo and eBay have teamed up to extend each other's reach, with deals in search, graphical advertising and "click-to-call" functionality, as well as online payments and a co-branded toolbar.

Under the agreement, Yahoo will become the exclusive third-party provider of all graphical advertisements throughout the eBay.com site. EBay will also show Yahoo's paid search results on some eBay.com search results pages in the U.S. In addition, Yahoo and eBay will work together to make more up-to-date eBay product listings show up in Yahoo search results.

The two companies will begin developing click-to-call advertising on their U.S. sites, using both Yahoo Messenger with Voice and eBay's Skype service. Click-to-call ads, which have been tested by Google and others, let users click on a link in an ad to directly call the advertiser from their computers.

"Yahoo holds a leadership position in all forms of online advertising. This partnership with eBay provides us with a great opportunity to further extend our sponsored search and graphical advertising reach to one of the largest and most active communities on the Web," Terry Semel, chairman and CEO of Yahoo, said in a statement.

Other elements of the deal include Yahoo naming eBay's PayPal as the exclusive third-party provider of its online wallet. PayPal will be integrated into Yahoo's sites, with prominent positioning as a payment option for consumers, merchants and publishers. That includes the Yahoo Publisher Network, Yahoo Search Marketing, Yahoo Merchant Solutions and other small business services.

"Yahoo offers an engaged online audience, which drives massive traffic through its rich consumer content and premium services. Working together, we can create more exposure for our properties, which in turn makes them more valuable to our users," said Meg Whitman, president and CEO of eBay.

In addition, eBay's toolbar will add Yahoo branding, with integrated Yahoo network links and search box.

Yahoo and eBay will begin rolling out these initiatives this year, starting with a testing phase over the next several months, with full implementation expected in 2007.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...