NBC Source Clarifies Stage of Tribe.net Deal

  |  July 7, 2006   |  Comments

UPDATE: Despite reports that it's officially acquiring social networking site Tribe.net, NBC Universal is just in window-shopping mode.

Despite reports to the contrary, a purchase of social networking site Tribe.net by NBC Universal is not a done deal. According to a source inside NBC Universal, the company is looking at Tribe's back-end technology for possible integration with its digital properties, which include iVillage, MSNBC.com, and Telemundo.com.

NBC Universal had no comment regarding the reports.

According to the source, NBC also is evaluating other social networking site technologies. The company has signed a letter of intent to conduct due diligence of Tribe's technology; however, the source stressed, "To say we're buying it, that's not true." As for the cost of acquiring Tribe.net as a whole or its technology only, the source said it would be "well under $5 million."

In a continuing effort to scoop up ad dollars that are moving away from television properties towards the Web, NBC is clearly evaluating ways of harnessing the traffic-driving popularity of social networking for its own sites. NBC.com and iVillage both already feature message boards and blogs.

A social networking integration could also prove interesting for NBC Universal's Spanish language site Telemundo.com, which merged with the Yahoo en Espanol site earlier this year.

In addition, Tribe.net's classifieds listings capabilities could be used to enhance NBC's local broadcast affiliate sites.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...