Peter Horan to Head IAC Media & Advertising

  |  January 17, 2007   |  Comments

Focus will be on search and content.

IAC/InterActiveCorp has tapped Peter Horan for the role of CEO of IAC Media & Advertising. There, he'll oversee IAC properties including Ask.com, Citysearch, and Evite.

Late next month, Horan will leave his CEO position at Allbusiness.com but told ClickZ that he "wasn't looking, but it was too good an offer from too good a company to say 'no.'"

He explained, "The idea is to bring together a lot of the search and local and advertising properties in one place and create some really compelling solutions."

"What I've really focused on for the last several years is the way that search has changed media, and that was focused from the content side. But how people are finding and using information is changed everyday, and really it's because of search. This gives me a chance to get closer to that process," Horan said.

Heads of the Media & Advertising businesses within IAC will report to Horan, including Jim Lanzone of Ask.com; Briggs Ferguson of Citysearch; Richard Stalzer of IAC Advertising Solutions; and Scott Garell of IAC Consumer Applications and Portals. Horan will report to IAC President and COO Doug Lebda.

Horan also told ClickZ he's not being brought in to fix issues with the company, but instead to help it attain the next level of development.

"This isn't a turnaround, they've got great leadership, they're putting up great numbers, so we really are saying, 'how do we scale the next peak?'" he said.

Horan says what drew to the position is the challenge of integrating content and search with mobile and local technology.

"How people view media and search and commerce and community is changing. The lines have blurred, and we're in a time where the great challenge is how do you make sense of all the different options," he said. "In some ways, this is the next logical step, having a content guy go and get in the middle of search."

Horan will fill the spot left vacant when Steve Berkowitz who went to Microsoft, but he notes IAC's portfolio has broadened since that time. Previously, Horan was CEO of About.com through its sale to The New York Times Company. He also worked as president and CEO of DevX.com, an Internet media company that was later acquired by JupiterMedia.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...