Jupiter: Online Ad Market to Reach $16.1B
The research firm will announce an expected $10 billion increaseover six years at the Jupiter/ClickZ Ad Forum in New York tomorrow.
The research firm will announce an expected $10 billion increaseover six years at the Jupiter/ClickZ Ad Forum in New York tomorrow.
The online advertising market is poised to grow nearly $10 billion over the next six years, according to a forecast to be released at the Jupiter/ClickZ Advertising Forum Conference in New York tomorrow. The report says Internet advertising will increase from $6.6 billion in 2003 to $16.1 billion in 2009.
Further good news comes from Jupiter’s data revealing that an overall advertising recovery is underway, as the online ad growth does not come at the expense of the offline ad market.
“Offline spending is not decreasing. It’s still increasing but online is increasing faster,” said Nate Elliott, associate analyst, JupiterResearch (a unit of this site’s corporate parent).
“This is the year where we are seeing the market begin to mature and it is a great sign for the industry. The industry is very healthy,” said Elliott.
JupiterResearch is largely attributing the swell to rising ad prices. “The average CPM [define] on the Web is going up.which means the media is more in demand and more useful,” said Elliott.
Further fueling the movement to advertise on the Web is an increased sophistication about online advertising, along with widespread adoption of targeting technologies and accurate measurement and planning tools.
Compounded annually over the next two years, paid search is expected to grow 30 percent, while display ads and online classifieds will each grow more than 25 percent.
“The real story is that the market is growing in harmony. Search has carried the industry on its shoulder, and we are now seeing display and classified advertising growing at the same rate,” said Elliott.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View article