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U.S. Web Usage and Traffic, February 2004

  |  March 23, 2004   |  Comments

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during February 2004.

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during February 2004. While there were much fewer at-work users than there were at home, the working Internet population spent more time online and surfing.

Average Web Usage, U.S., February 2004
Home Work
Number of Sessions/Visits Per Person 31 66
Number of Domains Visited Per Person 55 104
PC Time Per Person 27:52:29 78:00:30
Duration of a Web Page Viewed 00:00:53 00:00:59
Active Digital Media Universe 141,389,993 49,906,443
Current Digital Media Universe Estimate 204,306,915 54,196,870
Source: Nielsen//NetRatings

According to the traffic measurements, Yahoo and Microsoft were among the sites that garnered the most unique visitors, with users spending considerably more time at sites belonging to the Time Warner Network, such as America Online.

Top Parent Companies for
February 2004, U.S., Home
Parent Unique
Audience
(000)
Time Per
Person
(hr:min:sec)
Microsoft 93,672 01:32:48
Time Warner 82,530 03:59:38
Yahoo 79,603 01:57:25
Google 47,427 00:18:00
eBay 45,698 01:24:30
United States Government 36,364 00:20:56
RealNetworks 26,125 00:29:59
Amazon 24,417 00:14:47
InterActiveCorp 22,870 00:20:12
Terra Lycos 22,113 00:09:10
Note: Parent company is a consolidation of multiple
domains and URLs owned by a single entity.
Source: Nielsen//NetRatings

Top Parent Companies for
February 2004, U.S., Work
Parent Unique
Audience
(000)
Time Per
Person
(hr:min:sec)
Microsoft 44,545 01:59:51
Yahoo 36,692 02:40:30
Time Warner 35,400 05:11:09
Google 28,911 00:35:29
United States Government 26,450 00:31:33
eBay 23,763 01:24:09
Amazon 17,042 00:19:04
InterActiveCorp 16,632 00:26:52
RealNetworks 14,689 00:43:32
Landmark Communications 12,559 00:14:41
Note: Parent company is a consolidation of multiple
domains and URLs owned by a single entity.
Source: Nielsen//NetRatings

Definitions:

Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.

Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.

Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user's browser window. Pages accessed from the user's local cache are included in page view counts. Unique pages will be counted each time they are requested.

Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.

Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.

Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.

Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.

Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.

Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings' applications metering module.

Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.

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