Top 10 Search Terms in 10 Categories, September 2007

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A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise.

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending September 29, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.73	honda	2.30
paypal.com	1.24	toyota	2.10
www.paypal.com	0.67	nissan	1.62
mapquest.com	0.66	ford	1.36
pay pal	0.57	dodge	0.83
mapquest	0.52	harley davidson	0.75
experian	0.49	suzuki	0.73
people search	0.49	hyundai	0.69
auctiva.com	0.32	chevrolet	0.67
intelius	0.26	bmw	0.66
Movies		Net Communities and Chat
Search Term	Search Volume	Search Term	Search Volume
netflix	1.56	myspace	8.13
imdb	1.32	myspace.com	3.92
blockbuster	0.75	www.myspace.com	2.10
movies	0.66	craigslist	2.02
fandango	0.44	youtube	1.95
netflix.com	0.36	facebook	1.04
hollywood video	0.29	my space	0.83
harry potter	0.28	you tube	0.62
blockbuster.com	0.27	youtube.com	0.45
movie times	0.24	craigslist.com	0.33
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.90	viagra	0.53
starbucks	0.92	chantix	0.50
mcdonalds	0.82	alli	0.48
dominos pizza	0.70	herpes	0.46
subway	0.64	lexapro	0.40
candystand	0.58	yaz	0.30
callyourplay.com	0.58	lyrica	0.29
drpepper.com	0.52	diabetes	0.29
dominos	0.48	cialis	0.28
candystand.com	0.48	pfizer	0.25
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
perez hilton	0.73	cnn	2.26
myspace	0.48	fox news	1.50
yahoo 360	0.46	cnn.com	1.13
myspace.com	0.44	msnbc	1.03
360	0.26	news	0.86
perezhilton.com	0.24	ksl.com	0.56
justjared	0.21	bbc news	0.54
xanga	0.21	vanessa hudgens	0.52
area codes	0.18	cnn news	0.44
www.myspace.com	0.18	foxnews	0.40
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.26	hotels.com	0.49
myspace	0.23	holiday inn	0.26
mycokerewards.com	0.22	hotels	0.23
coupons	0.16	disneyland	0.20
free stuff	0.11	motel 6	0.18
myspace.com	0.11	disney world	0.17
free samples	0.10	las vegas	0.15
mycokerewards	0.08	best western	0.15
my coke rewards	0.08	holiday inn express	0.14
google	0.07	comfort inn	0.14
View: Top 10 Search Terms by Category, Four Weeks Ending September 01, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.