Google Search Box Earns Millions for Mozilla

  |  January 4, 2007   |  Comments

The open-source Mozilla Foundation collected $53 million in revenues in 2005, the bulk of it from a landmark deal to deliver eyeballs to Google.

The open-source Mozilla Foundation raked in a whopping $53 million in revenues in 2005, the bulk of it coming from a landmark deal to deliver traffic to Google’s search engine.

Mozilla gets paid by search providers every time a Firefox user types a query into the one-inch search box embedded in its flagship browser and, according to Foundation chairwoman Mitchell Baker, it’s quite a lucrative arrangement.

“The bulk of this [$52.9 million] was related to our search engine relationships, with the remainder coming from a combination of contributions, sales from the Mozilla store, interest income, and other sources. These figures compare with 2003 and 2004 revenues of $2.4M and $5.8M respectively, and reflect the tremendous growth in the popularity of Firefox after its launch in November 2004,” Baker announced in a blog entry.

Officials at Mozilla and Google have declined to expand on the nitty-gritty of the partnership, which revolves around eyeballs for advertising on Google. By default, the home page on Firefox belongs to Google, featuring a co-branded search dialog box.

The built-in search box that sits on the top-right side of the browser also uses Google as the default search option, sending millions of queries to Google. At last count, Mozilla claims more than 279 million downloads of the browser.

A Mozilla source told ClickZ News that the Foundation collects money from Google for every search query. “It’s not dependent on whether the searcher clicks on ads,” the source said, describing the partnership as a “traffic-delivering arrangement.”

However, the source hinted that Mozilla earns a higher commission if a Firefox user clicks on advertising delivered alongside search results.

Mozilla’s partnership with Google extends beyond the search traffic pact. Google has hired several Firefox engineers, including lead developer Ben Goodger, and routinely provides resources to help with development issues.

Mozilla’s Firefox isn’t the only Web browser provider benefiting from the surge in search marketing dollars. In September 2005, Opera Software, the Norwegian company that markets the Opera browser, removed the advertising banner and $39 licensing fee after inking “compensation deals” with search providers, including Google, which occupies the default search slot on Opera.

Opera also has traffic referral deals with e-commerce giants Amazon.com and eBay.

ClickZ Live New York Want to learn more?
Join us at ClickZ Live New York this March 30 - April 1. With over 15 years' experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today to secure your place and save $300!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...
    • Manager of Paid Search Advertising
      Manager of Paid Search Advertising (Connections Education) - ColumbiaManager of Paid Search Advertising    Company Summary: Connections...