Gabriner Exits Carat Fusion

  |  November 16, 2005   |  Comments

The company's president jumps ship to join a technology player.

Carat Fusion president Toby Gabriner plans to leave the media agency after December 31, and will join ad optimization firm Poindexter Systems as CEO in the new year.

No replacement was immediately named. Isobar U.S. president Sarah Fay will act as interim president and will head up efforts to fill the post. She will continue on in her role with Isobar during the transitional period.

"I'm looking forward to working with the Carat Fusion team to build on the success that we've had by adopting a more integrated approach to digital and direct marketing, while capitalizing on the strength of our networks," Fay said.

The move comes two months after Carat Fusion emerged from two of parent company Isobar's Carat Interactive and Carat Direct.

At Poindexter, Gabriner will replace interim CEO Nil Shah. Prior CEO Rich Person left the advertising optimization firm in September. In a statement, Gabriner expressed enthusiasm for the technologies employed by Poindexter. The company helps advertisers maximize their buys with targeting and optimization tools.

"This is a tremendous value proposition and I am excited to be a part of such an innovative company," he said.


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.