Gabriner Exits Carat Fusion

  |  November 16, 2005   |  Comments

The company's president jumps ship to join a technology player.

Carat Fusion president Toby Gabriner plans to leave the media agency after December 31, and will join ad optimization firm Poindexter Systems as CEO in the new year.

No replacement was immediately named. Isobar U.S. president Sarah Fay will act as interim president and will head up efforts to fill the post. She will continue on in her role with Isobar during the transitional period.

"I'm looking forward to working with the Carat Fusion team to build on the success that we've had by adopting a more integrated approach to digital and direct marketing, while capitalizing on the strength of our networks," Fay said.

The move comes two months after Carat Fusion emerged from two of parent company Isobar's Carat Interactive and Carat Direct.

At Poindexter, Gabriner will replace interim CEO Nil Shah. Prior CEO Rich Person left the advertising optimization firm in September. In a statement, Gabriner expressed enthusiasm for the technologies employed by Poindexter. The company helps advertisers maximize their buys with targeting and optimization tools.

"This is a tremendous value proposition and I am excited to be a part of such an innovative company," he said.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...