IAC Boosts Media and Ad Revenues in Q4

  |  February 6, 2007   |  Comments

Media and advertising group revenues continue to increase at IAC/InterActiveCorp.

IAC/InterActiveCorp's media and advertising segment grew by nearly 50 percent in Q4, outpacing the company's other divisions. The division includes IAC Search & Media, which contains Ask.com, Ask.com U.K. and Fun Web Products; Citysearch and Evite.

The media and advertising category brought in $160 million in revenue for the quarter, a 46 percent increase over the same period a year ago. On the search side, growth was driven by an increase in queries and higher revenue per query. Syndicated sponsored listings accounted for 44.5 percent of revenue, while proprietary traffic commanded 55.5 percent, down from 68.8 percent a year ago.

Responding to questions about the company's ambitions as an ad network, IAC/InterActiveCorp Chairman and CEO Barry Diller said the company has no immediate plans to compete with other search players that offer contextual networks. "As far as the ad network business, there are three players, I think there probably won't be a fourth," he said.

The CEO said the company's focus is on three strategies: growing our business, growing Ask.com, and creating value-added content across IAC.

Revenue for full-year 2006 was $6.3 billion, a 15.9 percent increase over 2005. Total fourth quarter earnings were $1.8 billion, a 7.8 percent increase over the year-ago period. Net operating income was $268 million, or $0.67 earnings per share.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...