IAC Boosts Media and Ad Revenues in Q4

  |  February 6, 2007   |  Comments

Media and advertising group revenues continue to increase at IAC/InterActiveCorp.

IAC/InterActiveCorp's media and advertising segment grew by nearly 50 percent in Q4, outpacing the company's other divisions. The division includes IAC Search & Media, which contains Ask.com, Ask.com U.K. and Fun Web Products; Citysearch and Evite.

The media and advertising category brought in $160 million in revenue for the quarter, a 46 percent increase over the same period a year ago. On the search side, growth was driven by an increase in queries and higher revenue per query. Syndicated sponsored listings accounted for 44.5 percent of revenue, while proprietary traffic commanded 55.5 percent, down from 68.8 percent a year ago.

Responding to questions about the company's ambitions as an ad network, IAC/InterActiveCorp Chairman and CEO Barry Diller said the company has no immediate plans to compete with other search players that offer contextual networks. "As far as the ad network business, there are three players, I think there probably won't be a fourth," he said.

The CEO said the company's focus is on three strategies: growing our business, growing Ask.com, and creating value-added content across IAC.

Revenue for full-year 2006 was $6.3 billion, a 15.9 percent increase over 2005. Total fourth quarter earnings were $1.8 billion, a 7.8 percent increase over the year-ago period. Net operating income was $268 million, or $0.67 earnings per share.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...