New York Media Partners with Clickable for Local Web Ad Sales

  |  December 15, 2009   |  Comments

Print and Web publisher offers search ads and lead gen services to local advertisers.

New York Media (NYM), which publishes "New York" magazine, is now offering online search-based ads and lead generation to local businesses through a new partnership with Clickable, the creator of a search advertising platform.

NYM, which also publishes the Grub Street food blogs, MenuPages.com and "New York Weddings," is putting its brand on the Clickable Platform software, making it the first media sales partner for the platform in the Northeast, according to Clickable. The "New York Connects" endeavor is being aimed at local companies that have yet to successfully use the Web to advertise and acquire sales leads based on searches by potential customers, said a launch announcement.

Clickable co-founder and CEO David Kidder said NYM has been using his company's platform to sell SEM to local businesses for about two weeks. He said Clickable earns money from the deal by taking a percentage of all the media spend that goes to NYM. "Our growths, our realities, are linked together," he said.

Currently, New York Connects is available for wedding vendors and dentists, but the companies expect to broaden the portfolio next year by adding spa services, architects, home renovations and interior designers and other types of businesses. In addition to lead generation and other features, the platform provides self-managed ad tools, reporting, billing and CRM integration, according to Clickable.

Kidder said Clickable seeks to "disrupt the complexity" that dissuades many small businesses from getting involved in advertising on Google, Yahoo or Bing. "When an ad sales person from New York magazine goes to market some print or display advertising, he or she now can offer online lead generation... We're giving New York magazine, under their brand, the ability to get into the Google economy with simplicity. The end customer gets leads and phone calls into their business."

On his blog, Kidder said Clickable will unveil similar partnerships next year and added the company will integrate with social and mobile networks.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...
    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head...