SearchForVideo Adds Sponsored Content

  |  November 1, 2006   |  Comments

The video search engine is selling three levels of paid placement on its home page. HBO, BBC, Forbes.com and Atom Films are among the first publishers to participate.

SearchForVideo, a meta-search engine for online video, has rolled out a new advertising platform, allowing online video publishers to buy prime real estate on its home page to promote their video content.

The Seattle-based firm, which is run by FUSA Capital Corp., is hawking three levels of placements -- featured publisher placement, featured video clip placement and keyword paid placement -- mimicking the sponsored search concept popularized by traditional search marketing firms.

The featured publisher placement and featured video clip placements will allow an online video publisher to promote their brand and video content to a larger audience. SearchForVideo said the inventory of featured placements would range across several online video categories to provide a targeted audience for publishers.

At the time of launch, featured publishers included HBO, BBC, Forbes.com, Discovery Networks, Atom Films and iFilms. Featured video clips promoting "Borat," the new movie from Twentieth Century Fox, were also visible on the SearchForVideo Web site.

The keyword paid placement option will let video publishers buy specific search keywords and associate online video clips with those keywords. The system is intended to showcase targeted online video clips for any given keyword search that is performed at the company's home page.

Jenifer Osterwalder, chief executive officer at FUSA Capital, said the launch of the platform comes as the company's search traffic is doubling each month. "It was the right time for us to roll out our new advertising platform...We now have a critical mass of online video publishers," Osterwalder added.

SearchForVideo organizes popular video clips into various categories, including news, sports, entertainment, business, health and viral. The company also offers a one-click option for users to subscribe to video podcasts on Apple's iTunes service.

These new ad options follow on the heels of another video ad platform launched this week by Brightcove. That model calls for short ads to run in pre- or post-roll form on other videos. Brightcove, like most other video sites, does not charge content owners to submit videos, but it does not guarantee placement of videos either.

Google launched its first sponsored video deal this week with a short video from Coca-cola and Mentos that followed a viral video earlier this year showing the explosive reaction between the two products.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...