SearchForVideo Adds Sponsored Content

  |  November 1, 2006   |  Comments

The video search engine is selling three levels of paid placement on its home page. HBO, BBC, Forbes.com and Atom Films are among the first publishers to participate.

SearchForVideo, a meta-search engine for online video, has rolled out a new advertising platform, allowing online video publishers to buy prime real estate on its home page to promote their video content.

The Seattle-based firm, which is run by FUSA Capital Corp., is hawking three levels of placements -- featured publisher placement, featured video clip placement and keyword paid placement -- mimicking the sponsored search concept popularized by traditional search marketing firms.

The featured publisher placement and featured video clip placements will allow an online video publisher to promote their brand and video content to a larger audience. SearchForVideo said the inventory of featured placements would range across several online video categories to provide a targeted audience for publishers.

At the time of launch, featured publishers included HBO, BBC, Forbes.com, Discovery Networks, Atom Films and iFilms. Featured video clips promoting "Borat," the new movie from Twentieth Century Fox, were also visible on the SearchForVideo Web site.

The keyword paid placement option will let video publishers buy specific search keywords and associate online video clips with those keywords. The system is intended to showcase targeted online video clips for any given keyword search that is performed at the company's home page.

Jenifer Osterwalder, chief executive officer at FUSA Capital, said the launch of the platform comes as the company's search traffic is doubling each month. "It was the right time for us to roll out our new advertising platform...We now have a critical mass of online video publishers," Osterwalder added.

SearchForVideo organizes popular video clips into various categories, including news, sports, entertainment, business, health and viral. The company also offers a one-click option for users to subscribe to video podcasts on Apple's iTunes service.

These new ad options follow on the heels of another video ad platform launched this week by Brightcove. That model calls for short ads to run in pre- or post-roll form on other videos. Brightcove, like most other video sites, does not charge content owners to submit videos, but it does not guarantee placement of videos either.

Google launched its first sponsored video deal this week with a short video from Coca-cola and Mentos that followed a viral video earlier this year showing the explosive reaction between the two products.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...