Traffic to Political Sites Increases with Broadband
Broaband access and more opportunity for political news and information attract Internet users to the Web for continual updates.
Broaband access and more opportunity for political news and information attract Internet users to the Web for continual updates.
Interest in politics drove 26 million Americans online in search of news and information on mid-term elections in August. A report on online politics released by Pew Internet & American Life Project finds more American adults are seeking election-related news than during the 2004 general elections.
August is typically a slow month for politics; activity generally picks up after the Labor Day holiday. Political activity gravitated to the Internet to bring 26 million Americans to sites with political information and news. This amounts to 19 percent of adult Internet users, or 13 percent of all Americans over 18. The 2002 mid-term elections registered 11 million American surfers in July of the election cycle, which accounted for 13 percent of online adults. By contrast, the height of the 2004 general elections in November saw 21 million American adults turned to the Web for political content.
The increase in political interest online is attributed to broadband adoption and the overall Web.
“It’s probably more a phenomenon of people being more interested in political content online,” said Pew Internet Associate Director Dr. John Horrigan.
The organization compared data about online activities with a general political survey and found little difference in previous attitudes toward politics. “Given that people aren’t any more interested, we suspect that news organizations and people themselves have started putting up more information,” said Horrigan, who points to continued growth of the Internet and broadband as another factor.
“We suspect it has to do with the growth of broadband penetration, and then you have the election YouTube phenomenon,” said Horrigan.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View article