AdMob, Mywaves Offer New Mobile Video Format

  |  May 10, 2007   |  Comments

AdMob and mywaves partner to offer video ad units to become part of the network's marketplace's new landing page solution.

Mobile ad network AdMob and video company mywaves have paired up to offer a user-initiated video ad format on AdMob partner sites. Coca-Cola signed on as the first advertiser.

Called Click-to-Video, the ad appears as a banner unit on a mobile Web page. A user's click leads to a landing page containing a mywaves-branded embedded player where the video appears. The player then offers additional video entertainment selected by the advertiser.

"We found there is a lot of interest in the advertising marketplace to bring the power of video advertising to mobile handsets in a way that makes sense," said Rajeev Raman, CEO of mywaves.

In the case of Coca-Cola, users click through to watch a :15 animated creative entitled "coca cola bubble."

"This is where the advertiser has put some effort into thinking about what kind of content is appealing," said Raman. "Thinking about what constitutes video entertainment but also has commercial value."

Click-to-video units will be added to the AdMob Marketplace's new landing page solution. The embedded player is capable of video playback of ads in approximately160 countries.

The commercial terms of the partnership were not disclosed.

Mywaves launched earlier this year as a video aggregation site operating on mobile carriers. It developed a player with send-to-mobile functionality, called SND2MBL, which requires a downloadable mobile app that pulls video to a user's phone. Mywaves plans to offer its embedded player to mobile content creators outside the AdMob network.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.



    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...