Red Cross Seeks Donations of Online Ad Space

  |  August 31, 2005   |  Comments

Web site operators are invited to carry banners linking to disaster relief donation pages.

The Red Cross has issued a call for donations of online ad inventory to support fundraising for its Hurricane Katrina relief efforts.

The humanitarian aid group has created a URL where the operators of blogs and other Web properties can obtain banners they can then place on their sites. The ads come in seven sizes and more than twenty creative executions. As of late morning, however, heavy traffic appeared to have brought down the site.

The Red Cross launched similar online fundraising efforts in the wake of 9/11 and last year's tsunami in Southeast Asia.


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.