Web site operators are invited to carry banners linking to disaster relief donation pages.
The Red Cross has issued a call for donations of online ad inventory to support fundraising for its Hurricane Katrina relief efforts.
The humanitarian aid group has created a URL where the operators of blogs and other Web properties can obtain banners they can then place on their sites. The ads come in seven sizes and more than twenty creative executions. As of late morning, however, heavy traffic appeared to have brought down the site.
The Red Cross launched similar online fundraising efforts in the wake of 9/11 and last year's tsunami in Southeast Asia.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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